Personalize Buying Journeys from a Single Canvas
Make omnichannel campaigns easy to build and manage. Automate and update everything from a single drag-and-drop canvas.
See real workflows in action
Explore proven plays from revenue teams driving real results.
Run adaptive campaigns
Scale digital advertising
Take out competitors
Engage stalled accounts
Start from Buyer Signals, Not Static Lists
Build audiences that update daily based on actual buying behavior.
How it works
Say goodbye to manual list uploads and stale data. Intelligent Workflows leverages insights from the 6sense Signalverse™, your CRM, and MAP to build dynamic audiences that stay current.
Start with your ideal customer profile
Automatically pull in accounts matching your ideal customer profile – revenue, industry, technographics, and employee count.
Build dynamic audiences from buying signals
Layer behavioral data to create precise segments based on 6sense AI predictions, intent keyword research, web visits, your CRM or MAP data, and more.
Create smart decision logic
Create intelligent branches based on any buyer signal. Route buyers to the perfect next step based on any set of conditions.
Design Journeys That Adapt to Each Buyer
Create sophisticated, multi-path campaigns with a simple drag-and-drop canvas.
Build complex plays, simply
Transform complex buyer journeys into visual workflows anyone can understand. Our intuitive canvas lets you map every possible path, set conditions based on real buyer behavior, and automate actions across all your channels.
Visual journey mapping
See your entire campaign at a glance. Drag and drop segments, channels, decisions, and actions to build workflows that match real buying behavior. Complex logic becomes simple when visualized.
Time-based intelligence
Set smart delays that adapt to buyer actions. Wait for specific behaviors – campaign responses, page visits, opportunity creation – not just calendar days. Auto-remove or reroute audiences based on what they do.
Automated actions at scale
Trigger any action across your marketing and sales tech stack from one canvas. Launch ads, send emails, purchase leads, create CRM accounts – all orchestrated in sequence and dynamically updated based on buyer behavior.
Activate Across All Your Channels
Orchestrate unified campaigns across advertising, email, and sales – all from one place.
One canvas, many channels
Finally, true omnichannel orchestration. Connect every touchpoint in your buyer’s journey in one unified workflow. Launch coordinated campaigns across 6sense native channels and your integrated platforms, ensuring consistent messaging and perfect timing at every step.
Advertising
Launch display and social advertising campaigns directly from your workflow.
AI Email
Deploy AI-powered emails that personalize content, optimize send times, and trigger follow-ups.
CRM & MAP
Dynamically deliver relevant and personalized CRM or MAP campaigns based on buyer behavior. Ensure your buying groups are complete by acquiring missing personas. Create new accounts when they’re missing from your CRM.
Intelligent Workflows That Drive Real Revenue Results
How Corporate Visions Used Intelligent Workflows to Skyrocket Pipeline in One Quarter
pipeline influenced within 2 weeks
increase in pipeline contribution YoY
How FireMon Optimizes Multi-Channel Campaigns with 6sense Intelligent Workflows
CTR on display campaigns
increase in buyer engagement
Swimlane Automates Precision Outreach to Enterprise Accounts with 6sense Intelligent Workflows
higher engagement with campaigns
increase to click-through rates
Blue Yonder Unlocks ROI Through Intelligent Audience Orchestration with 6sense Workflows
ROI on LinkedIn ad spend
new logos engaged
One Platform, More Ways to Scale
Revenue Marketing
Sales Intelligence
Data & AI
Let’s Get A Few Things Answered
What Marketing Automation Platform (MAP) do I need to use 6sense Intelligent Workflows?
To use 6sense Intelligent Workflows effectively, you’ll need to connect a supported Marketing Automation Platform (MAP). 6sense currently supports Marketo, HubSpot, Salesforce Marketing Cloud, and Eloqua. These integrations allow you to automate and orchestrate multichannel campaigns, enrich contact data, and push predictive insights directly into your MAP. Whether you’re running bulk email sends, segmenting audiences, or triggering personalized outreach, these platforms ensure seamless execution and scalability across your marketing operations
What CRM do I need to use 6sense Intelligent Workflows?
6sense Intelligent Workflows integrates with leading Customer Relationship Management (CRM) platforms, specifically Salesforce and HubSpot. These integrations enable real-time and scheduled enrichment of account, contact, and lead data, allowing your sales and marketing teams to operate with cleaner, more actionable insights. By syncing predictive scores, temperature signals, and segment data directly into your CRM, you can prioritize outreach and personalize engagement at scale.
What Social Advertising platforms can I connect with?
You can connect 6sense Intelligent Workflows to major social advertising platforms including LinkedIn and Meta (Facebook/Instagram). These integrations empower marketers to launch targeted campaigns based on buyer intent and behavioral signals. By aligning your social ads with account-level insights from 6sense, you can deliver more relevant messaging and improve conversion rates across your paid social channels.
What Display Advertising platforms can I connect to?
6sense Intelligent Workflows supports display advertising through Google Ads and 6sense’s native advertising capabilities. This dual-channel approach allows you to reach buyers wherever they are in their journey. Whether you’re retargeting known accounts or expanding reach to lookalike audiences, these integrations help you activate campaigns with precision and measure performance across platforms.
What Sales Engagement Platforms (SEP) can I connect to?
You can integrate Intelligent Workflows with leading Sales Engagement Platforms (SEPs) like Salesloft and Outreach. These connections allow you to automate sales plays, trigger personalized outreach, and sync enriched data directly into your SEP. By combining 6sense’s predictive intelligence with SEP automation, your sales teams can engage the right buyers at the right time with the right message.
What other forms of email can I connect?
6sense Intelligent Workflows supports both 1:1 personalized email and bulk email sends. For personalized outreach, you can use 6sense AI Email, which leverages buyer intent and behavioral signals to craft tailored messages at scale. For broader campaigns, Intelligent Workflows integrates with MAPs like Marketo, HubSpot, and Salesforce Marketing Cloud, enabling you to send bulk emails that are still highly targeted and relevant. This flexibility ensures you can meet buyers where they are, whether through automated nurture streams or direct sales outreach.
Do I have to start with a template, or can I build my own workflow?
You can absolutely do either! 6sense Intelligent Workflows offers a library of pre-built templates designed for common marketing and sales scenarios, such as competitive takeout campaigns, re-engagement plays, and event follow-ups. But if you prefer full control, you can also build your own workflow from scratch using the drag-and-drop canvas.
Smart Insights for Smarter Marketing
