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6sense Resource Library
Coordinate Full Funnel Engagement
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
How to Build Full-Funnel Omnichannel Campaigns with Intelligent Workflows
Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
Competitive Comparison: Ad Cost Calculator
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
Demand Generation: A Complete Guide for 2026
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
ABM Campaigns: The Complete Guide to Building High-Converting Account-Based Marketing Campaigns
92% of companies say ABM delivers higher ROI than any other marketing approach. So why do many ABM campaigns struggle to move the needle? The answer lies in a fundamental misunderstanding. Most B2B organizations think they’re running ABM campaigns when they’re really just doing lead generation with fancier targeting. They cast a slightly smaller net, […]
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ABM
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
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Data & AI
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
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Sales
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
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Marketing
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
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Featured Resources
Key Takeaways: The 2025 B2B Buyer Experience Report
Intercept Accounts Researching Competitors
The challenge Your prospects are quietly researching competitors — and your competition is setting expectations and framing the conversation for...
Less Manual Work, More Marketing Magic: Say Hello to 6sense Intelligent Workflows
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
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In a Brave New AI World, BDR Performance Still Comes Down to the Fundamentals: Deep Dive
The 2026 State of the BDR Report Introduction BDRs and SDRs have long served as the initial point of contact between providers and prospective buyers — a role historically defined by volume, where sustained effort was the primary currency of success. Five years into this research, that picture has grown considerably more complex. AI adoption […]
In a Brave New AI World, BDR Performance Still Comes Down to the Fundamentals
Each year, we celebrate the hard work, resilience, and crucial pipeline-driving contributions of BDRs/SDRs during BDR Appreciation Week. As part of that, we survey BDRs to understand how the role is evolving and what they’re experiencing day to day. This year, 872 BDRs responded to our survey (490 fully complete, with partial responses included where […]
B2B Marketing Automation Acceleration: Go From 0–60 (With a Little Planning)
If your team is still manually building audience lists, you’re not just doing extra work — you’re working from data that’s already out of date. B2B marketing automation, account-level orchestration, and real-time segmentation used to require stitching together half a dozen tools and a lot of tribal knowledge. 6sense Intelligent Workflows changes that equation significantly. […]
Customer Blueprint: How Mission Cloud, a CDW Company, Turned Intent Signals Into Pipeline Wins with a Migration Campaign
When an industry-wide licensing shift created immediate migration pressure in April 2024, Mission Cloud, a CDW company, saw an opportunity. As a premier-tier AWS partner, they recognized that thousands of companies would need to move off a legacy cloud platform and onto AWS. Their initial approach? Standard competitive takeout tactics. They pulled technographic data, looked […]
A Beginner’s Guide to Predictive Analytics for Marketing and Sales
Predictive analytics for marketing and sales is what turns that data into decisions the whole revenue team can trust. Not by adding more signals to an already noisy environment, but by making sense of the ones you already have — identifying patterns, separating high-intent accounts from background noise, and surfacing a clear, prioritized picture of […]
Account-Based Marketing Guide for B2B Revenue and Growth Teams
Here’s the problem most B2B marketers won’t admit: your buyers have already made up their minds about you before they ever fill out a form. 6sense research found that buyers are 60% through their journey before reaching out (while that’s earlier than previous years, it’s still over halfway through.) Meanwhile, buying committees have ballooned to […]
What is Intent Data
Right now, someone at your top target account is Googling your competitors, reading G2 reviews, and comparing pricing pages. They’re not talking to your sales team. They’re not filling out a form. They may have zero idea you exist; and you have zero idea they’re shopping. That’s the dirty secret of B2B buying: Most of […]
Why Buyers Are Engaging with Sellers Earlier
Yes, it’s AI, but not how you think For the past several years, one metric in the Buyer Experience Study has been so stable that we gave it a nickname: the Point of First Contact Constant (POFC). Across countries, segments, industries, deal sizes, and buyer roles, the percentage through a buying journey at which buying […]
Buyers Are Not Blank Slates: Two Profiles That Break the Persona Mold
For as long as I’ve been studying B2B buying behavior, one belief keeps causing organizations to misread their buyers: the assumption that people enter buying processes as blank slates. That they approach vendors with fresh eyes. That they are ready to be “educated.” That content — especially vendor content — will shape how they think. […]
The Illusion of Longer Sales Cycles: What Cancer Screening Can Teach Us About B2B Buying
In medicine, lead-time bias describes how earlier disease detection, like through screening, can create the illusion of longer survival, even when no one lives longer. Imagine two people destined to die at age 70 from the same cancer. On paper, Person B appears to have “survived” with cancer twice as long as Person A. In […]
