Blueprints for Breakthroughs
Stop wondering what works. Find battle-tested blueprints with templates and step-by-step guides organized by challenge, team, and timeline.
B2B Marketing Automation Acceleration: Go From 0–60 (With a Little Planning)
If your team is still manually building audience lists, you’re not just doing extra work — you’re working from data that’s already out of date. B2B marketing automation, account-level orchestration, and real-time segmentation used to require stitching together half a dozen tools and a lot of tribal knowledge. 6sense Intelligent Workflows changes that equation significantly. […]
Customer Blueprint: How Mission Cloud, a CDW Company, Turned Intent Signals Into Pipeline Wins with a Migration Campaign
When an industry-wide licensing shift created immediate migration pressure in April 2024, Mission Cloud, a CDW company, saw an opportunity. As a premier-tier AWS partner, they recognized that thousands of companies would need to move off a legacy cloud platform and onto AWS. Their initial approach? Standard competitive takeout tactics. They pulled technographic data, looked […]
Customer Blueprint: How Mimecast Reaches Global Customers with Regionally-Tailored Ad Campaigns
The challenge When Mimecast acquired Code42 and Aware in 2024, Cait Daniels, Director of Global Digital & ABX, inherited a complicated puzzle: four product suites, nine geographic theaters, and no predictive model in place. The existing Demandbase instance only surfaced accounts that had already visited the website, leaving the top of funnel completely dark. Scaling […]
The Marketing Ops Guide to Omnichannel Campaign Planning (Without the Chaos)
Jordan Backues specializes in developing multi-channel campaigns that drive measurable pipeline growth. Leading and aligning cross-functional teams isn’t easy, and when she went hunting for a process to help manage integrated campaigns, she came up empty. So, she decided to fill the void — and share her integrated campaign template with you. Watch her and […]
Customer Blueprint: How Hyland Boosted ROI by Automating Marketing Execution and Sales Handoffs
When Rae-ann Brygman and Nicole Fidler from Hyland took the stage at 6sense Breakthrough, they brought more than workflow diagrams. They brought cake. Not literally, but their presentation compared marketing campaigns to baking: “The perfect cake is the same as a successful and memorable campaign,” Brygman explained. “The channels are aligned, the timing is strategic, […]
Automating Go-to-Market Strategy: How 6sense Tackles Our Own Goals
The challenge Here’s an uncomfortable admission: 6sense has faced the same reality as our customers. We’re running five distinct revenue motions simultaneously (inbound, outbound, ABX, AE-led direct, and partner) across four market segments. That’s 20 different “swim lanes” that need to work together. Add in the pressure of a $300M revenue target, and you’ve got […]
Customer Blueprint: How Portnox Transformed Their Results by Automatically Harnessing Buying Stage and Account Score Signals
The challenge Portnox had just raised their Series B, and their head of sales made the stakes clear: “We’re putting all of our chips into ABM this year.” Alastair Winston, Portnox’s Director of Demand Generation, was tasked with making it work. But his team was stuck in manual mode, pulling account lists weekly, uploading them […]
How FireMon Scaled ABM Operations From 10 to 100+ Accounts
When a competitor suddenly exited the market, FireMon’s marketing team had 10 days to launch a coordinated competitive takeout campaign. Here’s the blueprint they used to scale ABM without breaking their team. Amy Yuan still remembers the urgency. “This is what we’ve been training for,” the FireMon Director of Marketing Operations told her team when […]