6sense Revenue Marketing

Audience Builder

Craft your audience-building strategy using 80+ segmentation filters to define your ICP and generate lists of target accounts.

Say goodbye to stale lists

Creating quality audiences is often a challenge for teams that rely on static lists of accounts. Building a list that truly fits your ICP is the first barrier. Then, unless you want to waste time and money, you need to figure out which accounts actually want to buy and the topics that interest them.

Say hello to fresh buyer insights

6sense Audience Builder empowers revenue teams with dynamic account targeting, real-time insights, and predictive intelligence. Find ICP-fit accounts, identify which ones are in-market, and keep real opportunities at the top of your list.

Boost performance with Audience Builder

Build the right audience

Build the right audience

Find the accounts and buyers that are the best-fit for your business. Use real-time data like intent signals, buying stage, first-party data and campaign engagement to uncover in-market accounts that are most likely to purchase from you.

Marketing data platform interface showing filter options for website engagement, contact activities, first-party data integrations with CRM systems, and AI feature.
Prioritize the best accounts

Prioritize the best accounts

Optimize your activities based on real-time data about the buyers that are currently in-market, have a need for your services, and engaging with your campaigns.

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Deliver the best experience

Deliver the best experience

Personalize your buyers’ experience across multiple channels based on their unique characteristics, pain points, and engagements.

Marketing analytics dashboard showing engagement metrics across buyer journey stages, with graphs tracking trends, account activity breakdown, and engagement distribution by category.

Audience Builder features

Dynamic segments

Automatically assign contacts to audience segments based on buyer behavior and account details.

Audience filters

Filter audiences based on campaign interaction, web activity, keyword research, buying stage, profile fit, and more.

Segment sync

Keep omnichannel campaigns aligned by syncing audience segments with Meta, LinkedIn and Google Ads. Track engagement in one centralized dashboard with 6sense Advertising.

Data enrichment

Keep audience data up-to-date and ready for immediate use. Get contact info for the whole buying team. Enrich and update contact records. Automate the process with workflows.

Segment templates

A fast and intuitive way to build dynamic segments. Quickly scale go-to-market activities based on your unique business goals.

Quote Icon
The 6sense technology is more robust than anything I’ve ever seen. It’s amazing to see how it takes even just a wish-list of accounts you want to go after and helps turn it into a reality by giving you a starting point and action plan for reaching them.”
Emily Reggia
Director of Enterprise Marketing, Sandler

The most relevant & complete B2B dataset

500B+
Intent signals analyzed monthly
3.7B+
IP addresses tracked
600M+
B2B buyer profiles captured
479M+
B2B buyer profiles published
74M+
Company profiles published across 200+ countries
80M+
Direct-dial phone numbers
111M+
Verified business email addresses
43K+
Technologies tracked

Explore resources

Level Up Mutiny
Level Up: Account-Based Digital Advertising
In levels three through five, you learned how to execute an ABM campaign from start to finish and what content is best to use. Now you’ve likely got a few questions about how to successfully execute digital advertising within your ABM strategy. In this session you’ll learn:
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The Guide to Audience Building for B2B in 2025
Introduction Do you struggle with reaching your B2B buyers with the right message at the right time? Do your deals bog down because it takes too long to identify and influence key members of your customers’ buying teams? If the answers are yes, you’re not the only one. Many companies lack data-backed insights into potential […]
Audience Building
6sense Takes the Guesswork Out of Audience Building
Are you tired of spending endless hours compiling target account lists and manually segmenting your audience based on limited data? Well, say goodbye to guesswork and hello to smart audience building. 6sense is a painkiller for B2B revenue teams. With our cutting-edge technology, you can now create dynamic, continuously updated lists of target accounts based […]
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A Guide to Digital Advertising
B2B marketing teams are being asked to drive more pipeline, prove clearer ROI, and generate better results — all while working with tighter budgets and smaller teams than they had just a few years ago. Every dollar of ad spend needs to count. Every campaign needs to perform. Every channel needs to contribute to revenue […]
Woman in denim working on laptop while French bulldog stands on wicker ottoman, in living room with teal accent wall and decorative fireplace.
LinkedIn Ad Campaign Examples: 6 Effective Plays for B2B Buyers
Introduction When you’re looking for LinkedIn ad campaign examples that drive revenue without draining your budget, the secret is precision targeting. LinkedIn ads deliver quality B2B leads, but the platform’s premium pricing means every campaign decision matters. The difference between campaigns that waste spend and those that generate pipeline comes down to reaching accounts that […]
Smiling man in green jacket working on laptop at white kitchen counter with coffee mug, modern wooden cabinets in background.
AI for Account-Based Marketing (ABM)
What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
Audience Builder

Frequently asked questions

What is audience building?

Audience building is when you create dynamic lists of target accounts based on specific criteria such as buying stage, website activity, campaign engagement, technographics, firmographics, psychographics, and CRM data.

What is dynamic audience targeting?

Dynamic audience targeting creates data-driven marketing campaigns and dynamic sales territories to boost coverage and prioritize the best accounts based on your ICP. It empowers revenue teams to execute the right go-to-market approach for each stage of the buying journey.

What is audience intelligence?

6sense audience intelligence leverages firmographic, intent, and predictive data to help revenue teams define their ideal customer profiles and build lists of target accounts to scale personalized marketing and sales campaigns.

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Explore 6sense Revenue Marketing

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