AI for Programmatic Display: The Future of Advertising

Run timeless ad campaigns with precise targeting. Use AI combined with demographics, interests, behavior, location, and even real-time browsing activities to maximize relevance and boost ROI.

6sense’s AI enables you to capture more details about your target audience, and feed that information directly into your Demand-Side Platforms (DSPs) to ensure ad spend is allocated efficiently.

How to use AI for programmatic display

Leveraging a platform that continually feeds updated audience segments to your DSP ensures you can target effectively and maximize your ad spend.

Most DSPs are built with B2C marketing in mind. Leveraging an advertising platform built for B2B can add critical details to assist your targeting.

Our purpose-built DSP for B2B allows for targeting and bidding using AI-driven insights to ensure ad spend is directed towards the best of the best.

Book Your Demo

Marketing analytics dashboard showing performance trends with spend and impressions data, campaign distribution pie chart, and key metrics highlights with growth percentages.

Turn your campaigns into a powerhouse of precision and efficiency

Keyword-driven delivery

AI focuses on specific keywords to create ads that align with the target audience’s research, increasing performance.

Building awareness

AI-driven display ads function like digital billboards, embedding your brand in potential customers’ minds.

Data analysis

AI algorithms analyze vast amounts of data to identify patterns and insights that optimize ad performance and reduce ad spend in real-time.

See how 6sense runs AI-driven display campaigns

Our very own marketing team uses 6sense execute programmatic campaigns that tailor messaging to where the buyer is in their journey.

Marketing data platform interface showing filter options for website engagement, contact activities, first-party data integrations with CRM systems, and AI feature.

Target the right buyers

Know which target accounts have individuals currently researching keywords relevant to your business
Know which personas are conducting that research
Understand where the account is in its buying journey, so you can properly time messages
Have an easy way to collect accurate contact data that matches those buyer personas, and enroll those individuals in your audience segment
Focus your outreach on extremely valuable audience members who are likely to buy, and deliver messages that align with their specific interests and timeline

Book Your Demo

Explore Resources

Woman with curly hair and gold hoop earrings smiling while using MacBook at wooden table, teal wall with shelves behind her, coffee mug nearby.

Marketing Guides

A Guide to Digital Advertising

B2B marketing teams are being asked to drive more pipeline, prove clearer ROI, and generate better results — all while working with tighter budgets and smaller teams than they had just a few years ago. Every dollar of ad spend needs to count. Every campaign needs to perform. Every channel needs to contribute to revenue […]

AWoman with dark hair works on laptop at wooden table. Teal chair, white mug, plant-filled office with teal accent wall and decorative shelving.

Marketing Tools

Digital Spend Optimizer

What is digital spend? Digital spend refers to the financial resources a company dedicates to its digital marketing efforts. It is the budget set aside for various online channels and tactics, such as: Knowing how to wisely spend that money makes all the difference between a revenue team hitting its goals and missing them entirely. When […]

Woman in pink sweater smiling during video call on MacBook, relaxing in wooden chair surrounded by houseplants against teal wall.