Designed to respond to the online behavior of individuals, most digital ad platforms were built with B2C audiences in mind.
To achieve success in B2B, you need to understand the behavior of the entire buying group within an account.
Enter 6sense. Our AI-powered advertising platform connects the dots between individual signals and your target accounts to reveal who’s ready to buy, and which audiences to target to maximize revenue. Stop guessing who’s worth targeting with ad dollars.
If your digital ads aren’t reaching the right audience — high-fit, high-intent accounts ready to buy — you’re missing critical opportunities and burning needlessly through your ad budget.
See how campaigns are impacting pipeline and revenue — an insight that’s often murky for B2B digital marketers who contend with long and complex buyer journeys.
Bring control and clarity to your digital ads and watch ROI soar.
Target ideal buyers on their preferred channels. Activate dynamic 6sense audiences across our native DSP or sync them with LinkedIn, Meta, and Google Ads to maximize reach and drive brand awareness and engagement.
Allocate your advertising budget towards accounts that are more likely to buy now, increasing the efficiency and effectiveness of campaigns.
Reach decision-makers within target accounts, reducing wasted impressions on individuals who have no say in purchasing decisions.
Expand your ICP to identify and target a larger pool of potential accounts. Optimize ad placements for viewability, further increasing reach and engagement.
Use intent data and other 6sense insights to assign contacts to audience segments. Then launch campaigns that deliver exactly what your prospects want to know, when they want it.
Integration with popular ad platforms makes it easy to launch and manage advertising efforts across multiple channels, including LinkedIn, Google Ads, and Facebook.
Track and measure the impact of ads on pipeline progression and value, and make data-driven decisions to optimize advertising strategies for better ROI.
on ad spend
increase in engagement from key accounts
