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6sense Resource Library
Coordinate Full Funnel Engagement
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
How to Build Full-Funnel Omnichannel Campaigns with Intelligent Workflows
Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
Competitive Comparison: Ad Cost Calculator
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
Demand Generation: A Complete Guide for 2026
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
ABM Campaigns: The Complete Guide to Building High-Converting Account-Based Marketing Campaigns
92% of companies say ABM delivers higher ROI than any other marketing approach. So why do many ABM campaigns struggle to move the needle? The answer lies in a fundamental misunderstanding. Most B2B organizations think they’re running ABM campaigns when they’re really just doing lead generation with fancier targeting. They cast a slightly smaller net, […]
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ABM
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
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Data & AI
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
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Sales
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
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Marketing
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
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Featured Resources
Key Takeaways: The 2025 B2B Buyer Experience Report
Intercept Accounts Researching Competitors
The challenge Your prospects are quietly researching competitors — and your competition is setting expectations and framing the conversation for...
Less Manual Work, More Marketing Magic: Say Hello to 6sense Intelligent Workflows
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
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Statistically Speaking E9: What Kind of Data Do You Actually Need? — Quantitative, Qualitative, and Measurement Scales Explained
About the Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani get into the mechanics of how data is structured — and why it matters more than most people realize. The type of data you collect and the measurement scale you use determines what statistical tests you can run and what insights […]
Statistically Speaking E8: Cause or Effect? — Understanding Independent and Dependent Variables
About the Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani introduce one of the foundational building blocks of statistical analysis: independent and dependent variables. Understanding which variable is which isn’t just a technical formality — it determines what questions you can ask, which statistical tests you can run, and how you […]
Statistically Speaking E7: How to Spot a Good Sample — What Every B2B Researcher and Research Reader Needs to Know
About the Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani shift focus from hypothesis testing to the practical question of how to pull a good sample in the first place. Because even the most rigorous statistical testing is only as sound as the sample behind it. Kerry and Sara walk through […]
Statistically Speaking E6: How Much Should You Trust That Number? — Confidence Intervals and Margin of Error Explained
About the Episode: If you sample a population today and again tomorrow, you’ll likely get two different averages. Rather than focusing on a precise number, we should think about it as a range. In this episode, Kerry Cunningham and Sara Boostani introduce confidence intervals and margin of error: what they are, what drives them, and […]
Your AI Is Only as Smart as What You Feed It: A Guide to Retrieval-Augmented Generation
Retrieval-augmented generation (RAG) might be the most important concept in enterprise AI that nobody’s explaining clearly. If you’ve ever watched an AI tool confidently answer a question with content that’s technically coherent but wrong, you understand why this matters. When an LLM hits a gap, it fills it with something plausible, delivered with an authoritative […]
Statistically Speaking E5: Is Your Finding Real, and Does It Matter? — Why We Call Statistical Significance “Reliability”
About this Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani tackle one of the most commonly misunderstood terms in statistics: “statistical significance.” The word ‘significant’ carries a very different meaning in statistics than it does in everyday conversation. Kerry and Sara explain what the term actually means, why they use “reliability” […]
Statistically Speaking E4: The Science of Confidence — Understanding Level of Significance and P-Values
About the Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani take another step into inferential statistics by breaking down two concepts that sound technical but are fundamentally about one simple question: how much evidence do you need before you can trust what your data is telling you? Kerry and Sara explain […]
Statistically Speaking E3: Descriptive vs. Inferential Statistics — and Why the Difference Matters
About the Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani introduce two fundamental concepts in statistics: descriptive and inferential statistics. While most B2B benchmark reports stop at descriptive statistics, Kerry and Sara explain why that’s often not enough — and what it actually takes to make reliable claims about the group being studied. […]
Statistically Speaking E2: Variability — The Concept Behind Every Business Question
About the Episode: In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani introduce one of the most fundamental concepts in statistics: variability. From quarterly business results to ad performance to buying cycle length, variability is everywhere — and understanding it is key to making sense of the data we encounter in B2B marketing and […]
Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back
Folklore Debt: When past success becomes a constraint. In B2B, every company has its founding mythology, its hero stories about first, biggest and best sales, quarters, and years, how it scaled, how it fought off competitors, and many other narratives besides. These narratives form a company folklore that shapes culture and decision-making. But, these narratives often long outlive their […]
In a Brave New AI World, BDR Performance Still Comes Down to the Fundamentals: Deep Dive
The 2026 State of the BDR Report Introduction BDRs and SDRs have long served as the initial point of contact between providers and prospective buyers — a role historically defined by volume, where sustained effort was the primary currency of success. Five years into this research, that picture has grown considerably more complex. AI adoption […]
In a Brave New AI World, BDR Performance Still Comes Down to the Fundamentals
Each year, we celebrate the hard work, resilience, and crucial pipeline-driving contributions of BDRs/SDRs during BDR Appreciation Week. As part of that, we survey BDRs to understand how the role is evolving and what they’re experiencing day to day. This year, 872 BDRs responded to our survey (490 fully complete, with partial responses included where […]
