Matt Ellis
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Matt Ellis

Matt Ellis is a Staff Writer at 6sense. He has over 10 years of experience creating B2B content across numerous industries including B2B tech, cybersecurity, and the travel industry.

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Data & AIBlog

How to Build a Data-Based Revenue Growth Strategy for a Matrix Organization

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Sales & MarketingGuides

Account-Based Marketing Guide for B2B Revenue and Growth Teams

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MarketingGuides

How to Use Advanced B2B Marketing Metrics to Level-up Your Marketing Insights

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Sales & MarketingBlog

Sales Hears It First. Marketing Hears It Never. Building a Customer Conversation Feedback Loop.

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Sales & MarketingBlog

Where Buyers Use LLMs in the Journey (And What That Means for Your Strategy)

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Sales & MarketingBlog

Stop Panicking: How B2B Buyers Really Use LLMs

AI use that lacks human guidance and creative input often alienates audiences.
MarketingBlog

In an Era of AI Slop, Authenticity Matters More than Ever

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ProspectingBlog

How AI SDRs Transform Lead Qualification

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MarketingBlog

Brand Awareness: A Costly, Tedious, Unrewarding (but Necessary) Task for Marketers

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MarketingGuides

How To: Use 6sense With Google Ads

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MarketingGuides

A Guide to Digital Advertising

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MarketingBlog

AI Email Stats Redefining B2B Inbound and Outbound

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