Matt Ellis
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Matt Ellis

Matt Ellis is a Staff Writer at 6sense. He has over 10 years of experience creating B2B content across numerous industries including B2B tech, cybersecurity, and the travel industry.

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Where Buyers Use LLMs in the Journey (And What That Means for Your Strategy)

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Stop Panicking: How B2B Buyers Really Use LLMs

AI use that lacks human guidance and creative input often alienates audiences.

In an Era of AI Slop, Authenticity Matters More than Ever

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How AI SDRs Transform Lead Qualification

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Brand Awareness: A Costly, Tedious, Unrewarding (but Necessary) Task for Marketers

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How To: Use 6sense With Google Ads

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A Guide to Digital Advertising

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AI Email Stats Redefining B2B Inbound and Outbound

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6sense’s AI Email Adds Breakthrough Capabilities to Power Personalization

blueprint guide to AI Email

The Guide to AI Email

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The 7 Deadly Sins of Lead Generation (And How to Find Redemption) 

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Marketing 6.0: Welcome to the Orchestrated Age