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6sense Resource Library
Coordinate Full Funnel Engagement
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
How to Build Full-Funnel Omnichannel Campaigns with Intelligent Workflows
Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
Competitive Comparison: Ad Cost Calculator
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
Demand Generation: A Complete Guide for 2025
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
ABM Campaigns: The Complete Guide to Building High-Converting Account-Based Marketing Campaigns
92% of companies say ABM delivers higher ROI than any other marketing approach. So why do many ABM campaigns struggle to move the needle? The answer lies in a fundamental misunderstanding. Most B2B organizations think they’re running ABM campaigns when they’re really just doing lead generation with fancier targeting. They cast a slightly smaller net, […]
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ABM
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
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Data & AI
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
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Sales
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
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Marketing
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
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Featured Resources
Key Takeaways: The 2025 B2B Buyer Experience Report
Intercept Accounts Researching Competitors
The challenge Your prospects are quietly researching competitors — and your competition is setting expectations and framing the conversation for...
Less Manual Work, More Marketing Magic: Say Hello to 6sense Intelligent Workflows
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
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Guide to Programmatic Advertising for Modern Digital Media Buying
Most B2B demand gen teams running programmatic advertising face the same challenge: they’ve adopted the automation, the DSPs, the real-time bidding. But their results tell a frustrating story: Too many programmatic advertising campaigns burn budget on the wrong audiences. The problem is that most programmatic platforms were built for B2C commerce, where individual consumers make […]
The Marketing Ops Guide to Omnichannel Campaign Planning (Without the Chaos)
Jordan Backues is 6sense’s Senior Global Integrated Campaign Marketing Manager and specializes in developing multi-channel campaigns that drive measurable pipeline growth. Leading and aligning cross-functional teams isn’t easy, and when she went hunting for a process to help manage integrated campaigns, she came up empty. So, she decided to fill the void — and share […]
Customer Blueprint: How Hyland Boosted ROI by Automating Marketing Execution and Sales Handoffs
When Rae-ann Brygman and Nicole Fidler from Hyland took the stage at 6sense Breakthrough, they brought more than workflow diagrams. They brought cake. Not literally, but their presentation compared marketing campaigns to baking: “The perfect cake is the same as a successful and memorable campaign,” Brygman explained. “The channels are aligned, the timing is strategic, […]
Automating Go-to-Market Strategy: How 6sense Tackles Our Own Goals
The challenge Here’s an uncomfortable admission: 6sense has faced the same reality as our customers. We’re running five distinct revenue motions simultaneously (inbound, outbound, ABX, AE-led direct, and partner) across four market segments. That’s 20 different “swim lanes” that need to work together. Add in the pressure of a $300M revenue target, and you’ve got […]
Customer Blueprint: 8×8’s ABM Fast Track to Pipeline
When Caleb Rountree joined 8×8 as a Senior ABM Manager, he inherited what many practitioners dread: a 6sense instance that had gone dormant. The original buying committee was gone. There was no defined TAM. Reporting was limited. The customer journey was fragmented. And leadership had questions about whether the investment was paying off. Caleb had […]
Customer Blueprint: How Portnox Transformed Their Results by Automatically Harnessing Buying Stage and Account Score Signals
The challenge Portnox had just raised their Series B, and their head of sales made the stakes clear: “We’re putting all of our chips into ABM this year.” Alastair Winston, Portnox’s Director of Demand Generation, was tasked with making it work. But his team was stuck in manual mode, pulling account lists weekly, uploading them […]
How FireMon Scaled ABM Operations From 10 to 100+ Accounts
When a competitor suddenly exited the market, FireMon’s marketing team had 10 days to launch a coordinated competitive takeout campaign. Here’s the blueprint they used to scale ABM without breaking their team. Amy Yuan still remembers the urgency. “This is what we’ve been training for,” the FireMon Director of Marketing Operations told her team when […]
6 Quick Wins Using Intent Data
For new 6sense users, the platform offers powerful capabilities, but knowing where to start can feel overwhelming. Intent data reveals which accounts are actively researching solutions in your category, giving you the insights needed to prioritize outreach, personalize messaging, and accelerate deals. The tactics below are designed to uncover pipeline opportunities fast, whether you’re building […]
Blueprint for Prospecting: 8 Exercises to Boost Your Prospecting ROI
Prospecting fundamentals have shifted: At Breakthrough 2025, 6sense Head of Sales Development Transformation Ernest Owusu led a prospecting bootcamp focused on practical exercises to help teams cut through the noise. Here are some of the insights he shared. Using AI for smarter prospecting Exercise #1: Enterprise territory planning Your reps shouldn’t start from zero every […]
How to Use Advanced B2B Marketing Metrics to Level-up Your Marketing Insights
Introduction Selling and marketing are harder than ever. Old-school tactics are pushing modern buyers away, leaving revenue teams frustrated, inefficient, and unable to compete. In No Forms. No Spam. No Cold Calls, Latané Conant delivers the recipe for scalable, repeatable, data-driven sales and marketing strategies that work today. In this How-To, we provide a practical, tactical […]
Lies My Marketing Experience Told Me – Episode with Dom Colasante
Episode Overview In this live, on-location episode recorded at 6sense Breakthrough in Las Vegas, Kerry sits down with Dom Colasante — CEO and founder of 2X and a longtime operator who’s seen B2B marketing from both the practitioner and executive perch. Dom’s core “lie” is one many marketers quietly live by: you must spend your entire […]
