6sense Blog

Most revenue leaders will tell you that their best customers didn’t start out as their biggest ones. They grew into them through trust,  results, and a vendor that kept showing up with something useful. That’s the real promise of a customer expansion strategy: not squeezing more revenue out of accounts but building the kind of […]

In the fast-paced world of online marketing, staying ahead of compliance concerns is just as crucial as driving results. With growing attention around data privacy laws like the California Invasion of Privacy Act (CIPA), many marketers using 6sense have questions about the WebTag, how it works, and what their options are for considering compliance with […]

You know that sinking feeling when you realize your “perfect” prospect list is full of outdated job titles, missing contact info, and companies that haven’t existed since 2019? That’s the reality of working with bad data, and it’s costing you deals. Data enrichment solves this problem by filling in the gaps and adding context that […]

If you’re exploring top Lusha alternatives, you’re likely looking for platforms that offer more than basic contact information — whether that’s AI-driven buyer intent signals, predictive analytics, or deeper integration capabilities that streamline your entire sales workflow. Lusha is a B2B contact data platform that helps sales and marketing teams find and connect with verified […]

Sales teams evaluating ZoomInfo Sales alternatives discover that while ZoomInfo offers extensive contact databases, modern sellers need more than just more names to call. They need platforms that combine accurate data with predictive intelligence and AI-powered prioritization to tell them which accounts to focus on and when. ZoomInfo also has a high price floor that […]

Teams evaluating ZoomInfo Marketing alternatives often discover that while ZoomInfo offers basic ABM functionality alongside its contact data, modern B2B marketers need platforms that combine sophisticated predictive intelligence, automated workflows, and comprehensive orchestration rather than fragmented tools that require extensive manual intervention.  Unlike ZoomInfo Marketing’s reliance on topic-based intent and manual scoring maintenance, 6sense delivers AI-powered account […]

RollWorks is an account-based marketing (ABM) and advertising platform that helps B2B companies identify target accounts, engage across channels, and measure impact.   Rollworks is popular for companies that need to get ABM advertising going very quickly. Setup is minimal, which can make it a good choice for teams that are starting their ABM program from zero.  As sales goals and ad budgets grow, […]

Many sales teams have turned to Clay for its data enrichment and workflow automation capabilities. Clay’s flexible architecture provides a playground for revenue operations professionals to custom build sophisticated automations that connect other parts of their tech stack. The core challenge driving companies to explore Clay alternatives is the high barrier of expertise needed to […]

If your sales team is burning through contact lists faster than they’re booking meetings, you’re not alone. Traditional prospecting tools like Seamless AI excel at one thing: delivering high volumes of contact data. But in 2026, volume without context is just noise. Top Seamless AI alternatives now combine contact intelligence with predictive analytics and intent […]

Finding the right sales intelligence platform matters more than ever. While Cognism offers GDPR-compliant contact data with strong European coverage, many sales teams need more than phone-verified numbers and basic firmographics. The best Cognism alternatives deliver predictive analytics, AI-powered buyer intent signals, and sales intelligence that helps your team identify and engage high-value prospects before […]

Revenue reporting shouldn’t feel like archaeology. Most GTM teams excavate data from disconnected systems, trying to piece together a story that makes sense to leadership. By the time you’ve pulled the reports, the insights are stale. When executives ask “Is marketing working?” you’re left pointing to metrics that don’t connect to revenue. The challenge isn’t […]

The challenge Enterprise organizations are in the middle of massive GTM transformations—but not everyone makes it through successfully. Teams get stuck with messy data, overwhelmed sellers, siloed campaigns, and stale target account lists. This leads to wasted ad spend, disjointed buyer experiences, and misalignment between sales and marketing that leaves pipeline on the table. Eric […]