6sense Blog

Most B2B revenue teams aren’t failing because of bad execution. They’re failing because they’re executing well against assumptions that stopped being true a long time ago. Data from more than 10,000 B2B buying journeys reveals a consistent pattern: The mental models that govern how most teams allocate budget, measure success, and deploy sellers are systematically […]

For most B2B revenue teams, signals stream in from many different sources: website behavior, keyword searches, intent signals, and so forth. The problem for GTM teams isn’t having too few signals; it’s having no context to understand what they mean together. What signals can and can’t tell you A signal is an observable event or […]

At any given moment, roughly 7-8% of your TAM is close enough to a purchase decision to be worth a rep’s time. The other 92% aren’t going anywhere — at least not this quarter. Most sales orgs are staffed and structured as if that ratio is reversed. The fix isn’t more headcount. It’s sharper signal-driven […]

The 6sense MCP Server has launched, and if your team runs any AI agents, this launch changes what those agents can do. You can now securely access buyer behavior intelligence and pass along those details to enrich the capabilities of your AI agents. This makes the tools far more powerful for revenue teams. Fixing the […]

The paradox of buyer intent data When most GTM teams begin to use buyer intent data, they see more signals, but with the same conversion problems as before. They implement a platform, connect their data sources, turn on intent monitoring, and watch metrics stay flat. They can see account keyword research, but lead quality doesn’t […]

If you’re evaluating 6sense vs. UserGems, you’ve probably encountered UserGems in a conversation about the efficiency of re-connecting with your customer champions when they move to new companies. Rekindling those relationships is an excellent way to win new accounts, and UserGems is good at helping you spot those opportunities. But it’s one tactic, not a […]

A great salesperson can size up a room in seconds. They know who’s browsing and who’s ready to buy. They know when to approach and when to wait. They don’t pitch everyone the same way, because they’re not guessing. They’re reading signals, resolving them into context, and acting on that context with precision. For most […]

Understanding buying signals is a lot like sussing out a potential new relationship. Misreading signals is a reliable path to an uncomfortable situation for everyone involved. Let’s talk about what happens when someone completely misreads the room. A brief, highly relatable disaster You’re somewhere social. A work event, a friend’s birthday party, a coffee shop […]

The graveyard of B2B software is vast and well-populated. Many of the tools had strong demos, enthusiastic champions, and a signed contract. Then they were quietly abandoned by the intended users. The learning curve was too steep, or the ROI was too hard to show, so the team went back to what they already knew. […]

When critics call something a “black box,” most organizations get defensive. They pivot. They bury the real answer under enough jargon that the concern quietly disappears from the conversation. We’re going to do the opposite. Yes, there are things 6sense doesn’t reveal about how our AI models work. There are also a lot of things […]

Ask any rep what slows them down, and they won’t say “not enough data.” They’ll tell you about the tabs, the dashboards, and the accounts they had to gut-check because there wasn’t enough time to piece together in-depth research. That frustration goes away, starting now. The 6sense users have access to 1 trillion+ signals a […]

Buyers have gotten very good at researching you before you ever get a chance to research them. By the time most sellers make first contact, the buying group has already shortlisted vendors, consumed competitor content, and formed opinions that are harder to change than most reps realize. The only real response is to close the […]