6sense Blog

Does intent data actually work? It’s one of the most searched questions in B2B sales and marketing — and one of the most argued about on forums like Reddit, where sellers and demand gen practitioners have been swapping horror stories about wasted budget and bad leads for years. The short answer is yes. The longer […]

Your CRM is lying to you, and it’s costing you pipeline. Wrong job titles, bounced emails, missing company data, and contacts who left their jobs six months ago. Stale, incomplete records are one of the most common reasons revenue teams lose deals before a conversation ever starts. The best B2B data enrichment tools solve this […]

The best lead scoring software automatically assigns conversion probability scores to every lead based on behavioral signals, demographic fit, firmographic data, and intent signals — so sales knows exactly where to focus. Models range from simple rules-based systems to AI-driven predictive platforms built for data-mature organizations with complex sales cycles. This guide covers ten of […]

Somewhere right now, an account in your TAM is researching vendors, reading reviews on G2, and narrowing a shortlist. Your competitors might already be on it; meanwhile, your team may not even know the opportunity exists. That’s the reality the best account-based marketing platforms are designed to fix. They identify which accounts are actively in-market […]

Your CRM is full of leads that will never buy. Your emails are going out to everyone at once. And somewhere in a Slack thread, a sales rep is asking marketing why the accounts they’re working look completely cold in the system. The best B2B marketing automation platforms ease these challenges by giving revenue teams […]

There’s a moment every RevOps and marketing ops practitioner knows: the dashboard says 47 accounts are “surging.” But which ones actually matter? The tool says “high intent.” But high intent for what? Based on what? Compared to what baseline? When signals pile up without context, they stop being signals and start being noise. The goal […]

Better sales intelligence means better decisions, better prioritization, and better win rates. Here’s the gap most teams are sitting on. Most sales organizations aren’t losing deals because their reps can’t sell. They’re losing them because the sales intelligence feeding their decisions is incomplete, misaligned, and pointed at the wrong signals. The accounts most worth pursuing […]

The best sales acceleration platforms automate repetitive tasks, surface buyer engagement signals at the right moment, and give revenue leaders the deal intelligence and rep performance dashboards they need to course-correct before a deal goes cold. “Sales acceleration” is a broad category. Some platforms address the upstream part of the sales cycle, using intent data […]

Modern B2B programmatic advertising platforms should combine demand-side platform (DSP) technology, account-based advertising, audience segmentation, real-time bidding (RTB), and buyer intent signals to drive measurable revenue outcomes. CMOs, demand generation managers, ABM managers, paid media managers, and revenue operations leaders all use programmatic differently, but the goal is the same: reach the right accounts at […]

Without AI, a dedicated SDR can thoroughly research somewhere between 15 and 20 accounts per day. With it, that number jumps to 200 or more, with better intelligence on every single one. That’s a gut-punch of a stat if your team is still doing things manually. And the gap is only getting wider. Traditional prospecting […]

If your CEO asked you right now what percentage of last quarter’s revenue your team directly influenced, could you answer with confidence? If the honest answer is “not really,” you’re not alone. But the pressure to have that answer — and to have it ready for every QBR — is only growing. CEOs and CROs […]

You finally got a meeting. The champion is enthusiastic, the timing feels right, and the problem you solve is real. Then you find out there are seven other stakeholders involved — three of them in different business units, two in different regions, and nobody seems entirely sure who has final say on budget. Welcome to […]