6sense Blog

Understanding buying signals is a lot like sussing out a potential new relationship. Misreading signals is a reliable path to an uncomfortable situation for everyone involved. Let’s talk about what happens when someone completely misreads the room. A brief, highly relatable disaster You’re somewhere social. A work event, a friend’s birthday party, a coffee shop […]

The graveyard of B2B software is vast and well-populated. Many of the tools had strong demos, enthusiastic champions, and a signed contract. Then they were quietly abandoned by the intended users. The learning curve was too steep, or the ROI was too hard to show, so the team went back to what they already knew. […]

When critics call something a “black box,” most organizations get defensive. They pivot. They bury the real answer under enough jargon that the concern quietly disappears from the conversation. We’re going to do the opposite. Yes, there are things 6sense doesn’t reveal about how our AI models work. There are also a lot of things […]

Ask any rep what slows them down, and they won’t say “not enough data.” They’ll tell you about the tabs, the dashboards, and the accounts they had to gut-check because there wasn’t enough time to piece together in-depth research. That frustration goes away, starting now. The 6sense users have access to 1 trillion+ signals a […]

Buyers have gotten very good at researching you before you ever get a chance to research them. By the time most sellers make first contact, the buying group has already shortlisted vendors, consumed competitor content, and formed opinions that are harder to change than most reps realize. The only real response is to close the […]

Successful sales prospecting depends a lot on timing, so let’s discuss how you can: There are two steps in this process: Cold call timing basics: Using the clock First, let’s talk about the basics: the stuff that any seller can do regardless of the technology they’re using to assist with outreach. All you need is […]

The gap between “I have a question about my campaigns” and “I have an answer” just got a lot smaller. RevvyAI is 6sense’s new conversational AI interface for your GTM data — and it puts the kind of marketing analytics insight that used to require a dashboard deep-dive, a data pull, or a request to […]

Most sellers already know what good B2B sales intelligence looks like. The problem is how long it takes to pull it together. You’re researching an account across four tabs, cross-referencing CRM notes, trying to figure out what they actually care about right now, and often doing all of it before a call that’s in 20 […]

Most B2B marketing and RevOps teams aren’t starting from zero when it comes to signal response. They’ve got the intent data, nurture tracks, BDR sequences, and paid media programs. They’ve invested real time and budget building programs that are supposed to react when something important happens. And react they do, but… The real challenge is […]

Here’s what frustration looks like for B2B sales reps: A solid looking contact. Forty-five minutes of research. A carefully crafted personalized email. And a bounce, because while the LinkedIn profile looked current, the contact data behind it wasn’t. Multiply that across a prospecting week and you’ve got a real pipeline problem, one that has nothing […]

Does intent data actually work? It’s one of the most searched questions in B2B sales and marketing — and one of the most argued about on forums like Reddit, where sellers and demand gen practitioners have been swapping horror stories about wasted budget and bad leads for years. The short answer is yes. The longer […]

Your CRM is lying to you, and it’s costing you pipeline. Wrong job titles, bounced emails, missing company data, and contacts who left their jobs six months ago. Stale, incomplete records are one of the most common reasons revenue teams lose deals before a conversation ever starts. The best B2B data enrichment tools solve this […]