Outbound Sales Automation

Speed Up Your Sales Process

Use AI to turn buying signals into personalized outreach. Quickly tailor 1-on-1 emails with a built-in AI Writer that draws from customer data. Use Intelligent Workflows to trigger automated outreach.

Faster, smarter automated sales

Intelligent Workflows

Intelligent Workflows

Traditional sales automation tools leave your team struggling with incomplete or outdated contact data. 6sense’s visual workflow canvas puts you in control:

  • Design custom rules for contact acquisition and enrichment
  • Automatically maintain fresh, comprehensive contact records
  • Seamlessly feed verified contacts into your sales engagement campaigns
  • Eliminate manual data maintenance while improving contact accuracy
A flowchart showing how in-market accounts are processed based on contact count, leading to either enriching contacts or intent keywords, then pushing data to CRM or SEP campaigns.
Buyer signal detection

Buyer signal detection

Stop wasting resources on cold accounts. 6sense’s Sales Intelligence engine:

  • Identifies accounts actively researching solutions in your space
  • Triggers automatic contact acquisition when buying signals emerge
  • Focuses your team’s energy on accounts ready to engage
  • Optimizes resource allocation by targeting high-intent prospects
Persona map for Acme showing contact distribution across departments and job levels, with metrics for buying stage (100%), account reach (7%), and profile fit (37%).
Prioritization dashboards

Prioritization dashboards

Transform how your team prioritizes outreach with a command center that delivers:

  • Real-time visibility into hot accounts showing purchase intent
  • Comprehensive summaries of recent account activities and interactions
  • AI-powered next best action recommendations
  • Clear insights that help reps focus on the highest-value opportunities
Sales dashboard showing account list with temperature status (Hot/Warm), recent sales and engagement activities for companies like HubSpot, Acme, Salesforce, Google, and AT&T.
AI-assisted personalization

AI-assisted personalization

Generic templates don’t cut it anymore. 6sense’s AI Writer creates truly personalized communications by:

  • Directly integrating with your CRM data
  • Analyzing intent signals and account research patterns
  • Incorporating recent account activities and interactions
  • Generating customized messages that speak to each prospect’s specific needs and interests
AI email tool showing contact list with people from Google, HubSpot, and Salesforce, plus personalized message generation for Jerome Edwards with targeting insights.
How Bynder Increased Outbound Pipeline 2.5x and Set BDRs Up for Success with 6sense
2.5x

increase in outbound pipeline

4 month

payback period

Explore resources

webinar title slide, 6 winning AI plays for automating outbound
6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn:
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AI Sales Agents
AI sales agents: Enhancing sales processes with intelligent automation According to Salesforce’s State of Sales report, 97% of sales leaders believe that AI tools give sales reps more time to focus on what they’re truly hired for: selling. AI sales agents are emerging technologies that can reduce time spent on routine manual sales tasks. These intelligent systems […]
why cold calling sucks and what to do about it
Why Cold Calling Sucks and What to Do About It
So an hour of work every single day for a month for a whopping two meetings is terrible. Absolutely terrible. That’s why cold calling sucks. It’s also a bad use of your time. It’s dead for the average rep. Yeah. The story is totally different for the pretty good rep. So an hour of of […]
Getting Started with AI Agents
AI-driven email outreach is more than just automation—it’s a game-changer for sales and marketing teams. But how do you deploy AI agents effectively while maintaining compliance, preserving inbox health, and ensuring human alignment? As any good steward of data, we want to ensure that we’re not putting ourselves in a position where we’re gonna get […]
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How 6sense BDRs Use Rich Intelligence to Book More Meetings with Less Effort
Christian Webb, Lead BDR at 6sense, highlights the benefits of using 6sense Revenue AI for Sales. The hot accounts dashboard provides a comprehensive view, enabling effective segmentation and collaboration. The 6QA (6sense Qualified Account) feature automates account scoring, ensuring timely sales engagement. Actionable insights, such as profile fit and engagement recommendations, enhance outreach efforts. 6sense […]
Two professionals in conversation: bearded man in blue sweater listening thoughtfully while woman in black blazer gestures expressively. Bright modern space with windows showing trees outside.
Quick Guide: Using Sales Intelligence to Improve Processes and Results
Introduction Solid sales intelligence helps boost profits by driving revenue and reducing costs. And it’s clear that better data should lead to more informed decisions that will ultimately benefit the company’s bottom line. However, despite their best efforts, some companies still fall short of achieving peak efficiency and success due to their failure to leverage […]

Take outbound from manual to exceptional