Market Makers
Candid conversations with the senior marketing leaders reshaping B2B.
Market Makers brings you inside the thinking of senior leaders across marketing, sales and operations. From hard-won lessons to fresh ideas, these conversations explore the challenges they are tackling, the decisions they are making and what they have learned along the way
New Skills, New Mindset: What 14 Senior Marketing Leaders Really Think About AI
The AI conversation in B2B marketing has a tone problem. It oscillates between breathless optimism and quiet anxiety, and neither version is particularly useful if you’re trying to run a marketing team. So, we went to the source. Over the past few months, we sat down with 14 senior B2B marketing leaders across EMEA for a series of candid conversations about […]
Rebecca Angus is VP of Global Events and Account-Based Marketing at GBG
Rebecca Angus is VP of Global Events and Account-Based Marketing at GBG, a position she was recently promoted to after four years with the company. She leads a focused team responsible for strategic ABM campaigns targeting both cross-sell opportunities with existing customers and new business development. Under her leadership, GBG’s EMEA ABM programme has nearly […]
Raine Pell is the Marketing and Communications Director at Sopra Steria
Raine Pell is the Marketing and Communications Director at Sopra Steria, leading the health vertical with responsibility for growth and reputation management at a strategic level. With oversight of both marketing and communications functions, she is currently restructuring her team to future-proof it for an AI-driven landscape, implementing a hybrid model that blends in-house expertise […]
Pia Hämäri is Head of Marketing for Nordics at Futurice
Pia Hämäri is Head of Marketing for Nordics at Futurice, a global digital transformation agency founded in Finland. She leads marketing efforts across the company’s largest business area, overseeing both Finland as an established market and Sweden as a growth market. With deep expertise in AI-driven marketing transformation, Pia has developed a comprehensive programme spanning […]
Mario Escudero is Global Business Leader for Restful Families at Royal Philips
Mario Escudero is Global Business Leader for Restful Families at Royal Philips, where he oversees strategic direction and innovation for the company’s mother and childcare portfolio. His career spans senior marketing and general management roles at Kimberly Clark, where he managed major consumer brands including Huggies and Kleenex. Mario has also been involved in AI-focused […]
Linda Ronningen is Group Head of Integrated Campaigns at Azets
Linda Ronningen is Group Head of Integrated Campaigns at Azets, an accounting and technology services firm. With extensive experience in B2B marketing across technology companies including Crayon and partner marketing roles with Public Cloud vendors like AWS, she specializes in campaign orchestration, AI implementation in marketing operations, and sales-marketing alignment. Linda has developed expertise in […]
Laurence Lipworth Serves as Client Engagement Lead for Globant’s Gut Division
Laurence Lipworth serves as Client Engagement Lead for Globant’s Gut Division, where he oversees marketing services for many of the company’s largest clients. With extensive experience leading strategy and customer experience initiatives, Laurence works closely with global brands to address their marketing challenges, particularly in emerging areas such as AI adoption and digital transformation. His […]
Kate Cox is Chief Marketing Officer at Guesty
Kate Cox is the Global Marketing Leader at Guesty, a B2B SaaS platform serving the prop tech and travel tech space. She leads the entire global marketing function, overseeing teams across all disciplines as the company serves the short-term rental and vacation rental industry worldwide. With a strategic focus on AI adoption and workflow transformation, […]
Julien Harazi is Global Head of Marketing at Keyloop
Julien Harazi is a marketing leader at Keyloop, a technology company serving the automotive industry. With extensive experience in B2B marketing and digital transformation, Julien has successfully transitioned his team from AI experimentation to full production implementation. He is recognised for driving measurable business value through technology adoption while developing team capabilities in an evolving […]
Julia Cames is the Interim Chief Marketing Officer at Hays
Julia Cames is the Interim Chief Marketing Officer at Hays, where she has spent nearly two years serving as the voice of marketing at board level. With over 20 years of marketing experience, including a background in SaaS at HubSpot, Julia leads a global marketing team of almost 200 people across 30 countries. Her expertise […]
Erin Pearson is the Vice President of Marketing at Evalueserve
Erin Pearson holds a marketing leadership position at Evalueserve, a global professional services company specializing in tech-enabled managed services. She leads the move from experimental AI initiatives to production-level implementations with measurable returns on investment. Her responsibilities cover competitive intelligence, sales enablement, and campaign optimization, with a focus on developing AI agents and automated workflows […]
Elizabeth Maxson is the Chief Marketing Officer at Contentful
Elizabeth Maxson is the Chief Marketing Officer at Contentful, where she leads the company’s go-to-market strategy. With extensive experience in marketing leadership, she has guided Contentful’s transition from a product-led growth model focused on developers to a sales-led approach targeting marketing leaders. Elizabeth champions the “full-stack marketer” concept, building teams that combine strategic thinking with […]