LEVEL 1
Welcome to Level Up! We kick off our series with two webinars that illustrate the promise — and impact — of Account-Based Marketing.
Webinar 1: WHY GO ACCOUNT-BASED?
Join Latané Conant, 6sense Chief Revenue Officer of 6sense, and Kerry Cunningham, 6sense Head of Research & Thought Leadership as they cover:
- Why you should adopt an account-based strategy
- How intent data, account identification, and AI-driven predictions make it much easier to execute an ABM strategy
- The value, benefits, and business impact of making the jump from a lead-based strategy to an account-based strategy
Latané Conant
Chief Revenue Officer
Kerry Cunningham
Head of Research
Webinar 2: ABM Success Stories
In Level 1’s second webinar, our customers share why they made the leap to ABM and the business impact they’ve seen. During the roundtable, you’ll:
- Hear why ABM leaders from Sift, CivicPlus, and Sandler chose to go account-based, and the challenges they overcame along their journey
- Learn the benefits and business impact of implementing an account-based strategy
- Understand how marketing leaders influenced their organizations to adopt an account-based approach
- Have the opportunity to ask questions and engage in a lively conversation with our ABM experts
Brian Pesin
Director, Integrated Campaigns & Programs
Jordan Rochester
Marketing Operations Manager
Kerri Martinek
Head of Global Brand & Marketing
Adam Kaiser
VP, Growth & Brand Marketing
8 levels to beat.
tons of stuff to learn.
Level Up’s story unfolds across eight unique levels. New webinars are released monthly. Registered players are notified when new levels are live!
Nobody wins the ABM game in single-player mode. Marketing and Sales team alignment is essential. Hear why and how to get your Sales team onboard.
ABM is full of mini-games! Master these five puzzles to unlock special powers. These are team games. Ready?
Valuable artifacts! Rest and listen as sage ABM veterans share the roadmaps that turned their pipelines from puddles of sadness to rushing torrents of success.
You’ve identified your buyers. They’ve spotted you. They’re not ready to bite, but they are curious and ready to explore. Is your content worth their time? If not, here’s how to fix it.
Ad platforms are a fierce battleground for digital marketers. With the right data, tools, and tactics, you can master their realms –– and even turn them into allies.
Unlock the magic of personalization so that every interaction –– with your ads, your website, and your emails –– feels tailored to your buyers.
The Final Boss Fight is with your own KPIs. To master ABM, you must set aside legacy metrics and embrace account-based measurement.
