One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!”
This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks like for B2B revenue teams.
These 6sense customers represent the bold moves, creative executions, and breakthrough moments that happen when you combine the right technology with people who are driven to learn, experiment, and push the boundaries of what’s possible.
Let’s celebrate the winners!
AI Game Changer of the Year
The award recognizes pioneers using 6AI, AI Email Agents, and more to supercharge engagement and pipeline growth.
Award Winner:
Simpro deployed AI Email Agents as “super BDRs” across their high-velocity SMB motion, handling everything from inbound follow-up to cold outbound to reactivation of closed-lost opportunities. The impact? A 34% year-over-year increase in MQLs, roughly two hours saved per BDR per day, and an 80% reduction in MQL loss due to faster automated follow-up.
According to Jenn Nelson, Director of Growth Marketing at Simpro: “The AI Email Agent hasn’t just saved time — it has fundamentally shifted how we scale growth.”
Workflow Wizard
This award recognizes masterminds orchestrating complex processes using Intelligent Workflows that result in seamless, real-time collaboration.
Award Winner:
Blue Yonder consolidated roughly 200 audience workflows into 60 streamlined processes, pre-built approximately 246 LinkedIn segment permutations, and reduced campaign launch times by one to three days. Their always-on LinkedIn program delivered 12× ROI while engaging 170+ new logos.
Rockstar Sales Team
This award recognizes high-performing sales and business development teams transforming how they close deals, increase win rates, and secure larger deals.
Award Winner:
Service Express proved that precision targeting changes everything. Opportunities in the purchase stage averaged 3X higher deal sizes compared to other stages, with 65% of their rolling 12-month pipeline dollars coming from decision and purchase stage opportunities. The result? Average sales velocity improved from 12 months to nine months — a 25% faster path to revenue.
Other finalists: Experian, Check Point
Fastest Time to Value
This award recognizes those who hit the ground running with 6sense and deliver big wins fast.
Award Winner:
In just 90 days, Rithum transformed 6sense from dormant tool to revenue driver. Opportunities from 6sense Qualified Accounts (6QAs) made up 58% of all opportunities opened in Q2 versus 37% from non-6QA accounts. Average opportunity value for 6QAs was 37% higher, won deals from 6QAs carried an average deal size 22% larger, and sales adoption increased 3X in one quarter.
Small Team. Big Results.
This award recognizes mighty teams of 10 or fewer who are making waves with smart, strategic execution.
Award Winner:
F12.net‘s small team built an intent-triggered campaign engine that launches in under 48 hours, triples weekly account engagement, and saves sales 10-15 hours weekly. They launched the Infinite Campaign — one national narrative broken into quarterly, persona-specific plays — and hit their annual sales target five months early.
Transformation Trailblazer
This award recognizes bold visionaries who didn’t just adapt — they evolved, learned, and thrived amid uncertainty.
Award Winner:
Socure‘s Treasure Ops program sourced $52M in pipeline in year one and is on target to 4X growth by the end of 2025. They achieved 60% faster time-to-engage on surging accounts, 3.5X higher reply rates on signal-stacked Outreach sequences, and 2X SDR-sourced pipeline growth in year one, followed by 2.5X the following year.
Innovation Through Integration
This award recognizes experts who transformed their GTM engine by connecting systems to streamline workflows and surface real-time insights.
Award Winner:
Qlik orchestrated seamless integrations across their entire stack, from Marketo to Salesloft to Ada Chatbot to Folloze. The results speak for themselves: BDRs saw a 15% year-over-year increase in opportunity conversion, a 51% increase in meetings booked , 20% increase in chat engagement from their ICP, and content syndication leads became 1.5X more likely to convert to priority leads.
Agency Partner of the Year
This award recognizes partners whose strategic vision, creative excellence, and flawless execution help our mutual customers succeed.
Award Winner:
2X‘s 184 certified specialists helped JAGGAER generate $13.5M in pipeline at 76% lower cost than in-house execution. Across 31+ clients, they executed 958 campaigns managing $3.5M in adspend while driving an average 20% lift in platform ROI.
Other finalists: Gravity Global, Marketbridge
Technology Partner of the Year
This award recognizes partners who consistently push the boundaries of innovation and deliver technical brilliance across the entire 6sense ecosystem.
Award Winner:
INFUSE activates buyer intelligence through multi-touch demand programs that surround the buying group and transform 6sense’s predictive analytics into actionable dashboards that provide real-time visibility into account management, buyer qualification, in-market status, and ICP alignment.
What makes a breakthrough?
These 6sense customers prove that breakthrough moments don’t happen by accident. They happen when teams stop accepting “good enough” and start asking “what if?”
Every Breakthrough is packed with sessions where customers like these share their victories, their strategies, and their honest takes on what worked and what didn’t. It’s where peer connections turn into problem-solving partnerships, and where you see what’s actually possible when you’re willing to challenge the status quo.
Congratulations to all our winners and finalists. Your vision is raising the bar for everyone.
Explore Breakthrough
