Dan Hieb
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Dan Hieb

Dan Hieb is a writer and editor who has worked with B2B sales and marketing teams for over a decade to help build pipeline through storytelling and digital strategy.

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Blog

6sense vs. Cognism (2026): Which ABM Platform Powers Your Account-Based Strategy?

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SalesBlog

One Lead, Ten Decision-Makers: Why Your Campaign Logic Is Broken

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MarketingBlog

Campaign Launch Readiness: 15 Questions Before You Go Live

Two B2B marketers work on programmatic advertising.
MarketingGuides

Guide to Programmatic Advertising for Modern Digital Media Buying

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Sales & MarketingBlueprints

Customer Blueprint: How Hyland Boosted ROI by Automating Marketing Execution and Sales Handoffs

Blueprint thumbnail for a story about how FireMon uses 6sense.
Sales & MarketingBlueprints

How FireMon Scaled ABM Operations From 10 to 100+ Accounts

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Sales & MarketingBlog

How Competing Timelines Undermine Sales and Marketing Alignment (and How to Fix It)

Remote worker watches business presentation as presenter in blue blazer demonstrates digital tools on virtual meeting platform.
MarketingBlog

CTV for B2B: A Critical New 6sense Ingredient for Landing Deals

B2B buyer researching vendors on his laptop from home.
MarketingGuides

How GenAI and LLMs are Changing B2B Buyer Research, and How to Respond

Two teammates working on a cold email.
SalesBlog

How to Write Great Cold Email That Actually Gets Responses 

Breakthrough 2025 logo
Sales & MarketingBlog

Breakthrough 2025 Awards: Celebrating the 6sense Customers Redefining What’s Possible in B2B Marketing

Three B2B marketers meeting at a boardroom table to plan ABM strategy templates.
MarketingGuides

The Ultimate ABM Strategy Template: How-To Guide + Best Practices

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