Dan Hieb
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Dan Hieb

Dan Hieb is a writer and editor who has worked with B2B sales and marketing teams for over a decade to help build pipeline through storytelling and digital strategy.

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Customer Blueprint: How Hyland Boosted ROI by Automating Marketing Execution and Sales Handoffs

Blueprint thumbnail for a story about how FireMon uses 6sense.

How FireMon Scaled ABM Operations From 10 to 100+ Accounts

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How Competing Timelines Undermine Sales and Marketing Alignment (and How to Fix It)

Remote worker watches business presentation as presenter in blue blazer demonstrates digital tools on virtual meeting platform.

CTV for B2B: A Critical New 6sense Ingredient for Landing Deals

B2B buyer researching vendors on his laptop from home.

How GenAI and LLMs are Changing B2B Buyer Research, and How to Respond

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How to Write Great Cold Email That Actually Gets Responses 

Breakthrough 2025 logo

Breakthrough 2025 Awards: Celebrating the 6sense Customers Redefining What’s Possible in B2B Marketing

Three B2B marketers meeting at a boardroom table to plan ABM strategy templates.

The Ultimate ABM Strategy Template: How-To Guide + Best Practices

Mad Men-era marketer holding a roly-poly glass of bourbon and-smirking.

B2B Marketers Need to Take a Performance Cue from the Mad Men Era

Four diverse professionals in conversation against white wall; woman with silver hair in beige jacket, woman in pink sweater, man in patterned shirt gesturing.

Why Your Inbound Lead Generation Strategy Is Failing (And How to Fix It)

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Lead Gen Metrics Are Broken. Here’s What to Track Instead.

Man smiling at laptop thanks to more effective B2B lead generation.

B2B Lead Generation: A Complete Guide for Marketing Teams