Dan Hieb
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Dan Hieb

Dan Hieb is a writer and editor who has worked with B2B sales and marketing teams for over a decade to help build pipeline through storytelling and digital strategy.

Man on laptop smiling.
Sales & MarketingBlog

How Competing Timelines Undermine Sales and Marketing Alignment (and How to Fix It)

Remote worker watches business presentation as presenter in blue blazer demonstrates digital tools on virtual meeting platform.
MarketingBlog

CTV for B2B: A Critical New 6sense Ingredient for Landing Deals

B2B buyer researching vendors on his laptop from home.
MarketingGuides

How GenAI and LLMs are Changing B2B Buyer Research, and How to Respond

Two teammates working on a cold email.
SalesBlog

How to Write Great Cold Email That Actually Gets Responses 

Breakthrough 2025 logo
Sales & MarketingBlog

Breakthrough 2025 Awards: Celebrating the 6sense Customers Redefining What’s Possible in B2B Marketing

Three B2B marketers meeting at a boardroom table to plan ABM strategy templates.
MarketingGuides

The Ultimate ABM Strategy Template: How-To Guide + Best Practices

Mad Men-era marketer holding a roly-poly glass of bourbon and-smirking.
Account-Based MarketingBlog

B2B Marketers Need to Take a Performance Cue from the Mad Men Era

Four diverse professionals in conversation against white wall; woman with silver hair in beige jacket, woman in pink sweater, man in patterned shirt gesturing.
MarketingGuides

Why Your Inbound Lead Generation Strategy Is Failing (And How to Fix It)

A bearded man in blue sweater smiles at camera while working on laptop. Bright modern workspace with windows, plants, prints, and fireplace visible in background.
MarketingBlog

Lead Gen Metrics Are Broken. Here’s What to Track Instead.

Man smiling at laptop thanks to more effective B2B lead generation.
MarketingBlog

B2B Lead Generation: A Complete Guide for Marketing Teams 

AWoman with dark hair works on laptop at wooden table. Teal chair, white mug, plant-filled office with teal accent wall and decorative shelving.
MarketingGuides

Why Integrating 6sense with Google Analytics and B2B Google Ads is Crucial (and How to Do It)

B2B salesman in suit and tie sitting at a desk and typing on a laptop.
Sales & MarketingGuides

How to Generate Leads in Sales: Build Revenue by Shifting Your Approach

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