Latané Conant
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Latané Conant

Latané Conant is the Chief Revenue Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

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SalesGuides

BDRs Are (STILL) a BFD: A Guide to Business Development Rep Success in the Age of AI

"embracing benchmarking to discover how your marketing stacks up"
MarketingEbooks & Analyst Reports

Embrace Benchmarking to Discover How Your Marketing Stacks Up

"8 Rules for Building Successful & Sustainable B2B Communities" title on teal gradient background.
MarketingEbooks & Analyst Reports

8 Rules for Building Successful & Sustainable B2B Communities

"The evolution of the chief marketing officer"
MarketingEbooks & Analyst Reports

The Evolution of the Chief Market Officer

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MarketingBlog

Top CMOs Weigh In on Hiring in This Insane Job Market

The Guide to Empowering BDRs to Help Them Thrive
Account-Based MarketingBlog

Take A Strategic Approach To AI Integration When Scaling Account-Based Marketing

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MarketingBlog

The Evolution of the Chief Market Officer (Part 2 of 2)

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MarketingBlog

The Future of Advertising: 9 Things Marketers Should Expect to See in a World of Ad Blockers

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MarketingBlog

Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

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SalesBlog

Buying Has Changed But Prospecting is Stuck in the Past