BEYOND ABM

Now Available On-Demand

Ari Capogeannis

Director, Growth Marketing & Analytics

Sage Intacct

Latane Conant

CMO

6sense

BEYOND ABM

A metrics-driven overview of “People-Based Marketing”

Learn how to hyper-personalize and accelerate your consumer journey while simplifying sales and marketing alignment through cohesive, data driven tactics.

Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration.