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Kerry Cunningham
Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.
The Lead‑Based Approach Has Failed Us: It’s Time to Move On
Folklore Debt: The Stories That Build B2B Companies — and the Ones That Hold Them Back
Why Buyers Are Engaging with Sellers Earlier
Buyers Are Not Blank Slates: Two Profiles That Break the Persona Mold
The Illusion of Longer Sales Cycles: What Cancer Screening Can Teach Us About B2B Buying
Totems and Rituals of B2B
MQLs: Like Printing Money
The Right Level of Evolution: Why the Demand Unit Is B2B’s Missing Middle
The Imaginary Buyer at the Heart of Our Ineffective Marketing
From Transmit Mode to Sense & Response Machines: Becoming Connoisseurs of the B2B Signal Gradient
Remains of the MQL Day: Lessons from Ishiguro for B2B Marketing
