A Platform Approach with Duo Security
Date: Monday, Feb. 24th | Time: 2:20 PM
With the right intent data that shows you where an account is in their buying journey, the keywords they are searching and what personas are engaging, you can know everything and do anything.
In this session, Michael Muela, Demand Gen Marketing Manager at Duo Security, will share how Duo Security sales and marketing teams have been discovering new contacts, opening up more opportunities and aligning their revenue team on the 6sense platform. Take a deep dive with Michael into how Duo Security has its entire sales team, BDRs and AEs alike, leveraging 6sense intent data for prioritizing accounts and personalizing messaging.
On the Marketing side, Duo Security is deploying display campaigns with 6sense. You’ll learn the details that make their display programs successful – compelling content, engaging customer experiences, and well-designed parameters – and see how the results speak for themselves!
Orchestrating ABM with Channel Partners
Date: Wednesday, Feb. 26th | Time: 11:20AM
It’s no secret that account-based marketing programs can help companies see better win rates, increase upsell and deal size, shorten sales cycles, and increase pipeline. This success is not just limited to sales and marketing though; channel leaders are now also seeing great results with ABM. During this session, early adopters of partner-included ABM programs will discuss:
Swing on by TopGolf to unwind with 6sense and Alyce. Whether you’re an aspiring golf pro or picking up a club for the first time, we have you covered. Join us for an evening of a little friendly competition, good food, great drinks, and even better company.
Tuesday, Feb. 25th
9500 Talking Stick Way, Scottsdale, AZ 85256
8:30pm – 10:30pm
Meet with Us
Relax With Us at B2B SMX