Join 6sense at B2B Marketing Exchange
February 24-26, Scottsdale

About

Are you ready for B2B Marketing Exchange? We’re joining industry leaders to deliver B2B revenue teams with actionable insights for providing relevant, high value experiences at every stage of the buying journey.

Meet with Us

Rev up your Revenue Engine with 6sense. Schedule a time to meet with an expert at our booth in the Marketplace. We’ll show you how you can fuel your account based programs by identifying and closing more opportunities.

Learn with us

A Platform Approach with Duo Security

Date: Monday, Feb. 24th | Time: 2:20 PM

With the right intent data that shows you where an account is in their buying journey, the keywords they are searching and what personas are engaging, you can know everything and do anything.

In this session, Michael Muela, Demand Gen Marketing Manager at Duo Security, will share how Duo Security sales and marketing teams have been discovering new contacts, opening up more opportunities and aligning their revenue team on the 6sense platform. Take a deep dive with Michael into how Duo Security has its entire sales team, BDRs and AEs alike, leveraging 6sense intent data for prioritizing accounts and personalizing messaging.

On the Marketing side, Duo Security is deploying display campaigns with 6sense. You’ll learn the details that make their display programs successful – compelling content, engaging customer experiences, and well-designed parameters – and see how the results speak for themselves!

Michael Muela

Demand Gen Marketing Manager
Duo Security

Lisa Sharapata

VP Demand Generation
and Content Strategy
6sense

Orchestrating ABM with Channel Partners


Date: Wednesday, Feb. 26th | Time: 11:20AM

It’s no secret that account-based marketing programs can help companies see better win rates, increase upsell and deal size, shorten sales cycles, and increase pipeline. This success is not just limited to sales and marketing though; channel leaders are now also seeing great results with ABM. During this session, early adopters of partner-included ABM programs will discuss:

  • Identifying and engaging ideal ABM partners
  • Optimizing customer selection with data analytics
  • Best practices for orchestrating vendor-partner collaboration

Latane Conant

CMO
6sense

Rauli Garcia

VP of Strategic Marketing
Sage Intacct

Kerry Desberg

CMO
Impartner

Jessica Garrett

VP of Marketing
KORE Wireless

Relax With Us

Swing on by TopGolf to unwind with 6sense and Alyce. Whether you’re an aspiring golf pro or picking up a club for the first time, we have you covered. Join us for an evening of a little friendly competition, good food, great drinks, and even better company.

Tuesday, Feb. 25th
TopGolf
9500 Talking Stick Way, Scottsdale, AZ 85256
8:30pm – 10:30pm

Sponsored By

Our Sponsors

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Meet with Us

Relax With Us at B2B SMX