In this session you’ll learn how companies like Sage Intacct are using 6sense and LeanData to uncover anonymous buyer demand; automate account fit modeling; tie together lead, contact, account, and opportunity data; and report on attribution. You’ll learn how to manage the flow of complex data, uncover valuable insights, and report on the ROI of your ABM strategies.
Join us for a live webinar as our panel of CMOs debate the utility of MQLs in today’s day and age, and will finally add some clarity to the MQL Debate. During this event, we’ll discuss:
In this session you’ll learn how companies like Tipalti are using account-based data to deliver highly personalized web experiences that generate pipeline and advance deal cycles. Brett Greenbaum, Sr. Inbound Marketing Manger, and Peter Tarrant, ABM Manager, will explain how they leveraged 6sense and Reactful to go from generic web experiences to dynamic, responsive, data-driven experiences that meet customers where they are – and help guide them to the next stage of the buying process.