POWERING PAID SEARCH AND DISPLAY STRATEGIES WITH ACCOUNT-BASED DATA​

Now Available On-Demand

James Vaillancourt

Founder

Lionhurst

Susan Peterson

Senior Director of Revenue Marketing

6sense

Powering Paid Search and Display
Strategies with Account-Based Data

While display advertising has been part of every ABM marketer’s toolbox for years, connecting account-based strategies with user-based paid search and display has historically been challenging.

In this session you’ll learn how 6sense partnered with Lionhurst to drive an end-to-end account-based strategy through paid media. Using the 6sense platform, Google Analytics, and the Google Ads platform, 6sense and Lionhurst deliver highly relevant paid search ads that leverage 6sense’s dynamic segmentation (based on technographics, firmographics, AND the predicted buying stage of accounts) to optimize bidding, targeting, and ad creative.