Compete and win in the age of account based buying

Standalone account-based marketing programs are not enough. B2B buying has changed – today’s buyers are anonymous, fragmented, and resistant – and it’s likely your revenue generating teams are feeling the pain of being disconnected from the account buying journey. With the majority of the buying journey happening in the “Dark Funnel,” where buying signals like anonymous web visits, 3rd party research, and false form fills go unseen by your current MAP and CRM platforms, gone are the days of identifying the “buyer” and a few “influencers” on the deal.

In this eBook you will learn how to:

  • Uncover Demand
  • Prioritize Actions
  • Engage with Buyers