Start ‘Conversations’ With Your Customers Through Active Digital Listening

Listening is purposeful and requires motivation and effort. In the best cases, listening is active and concentrated, as an effort to understand information and meaning being shared.  

However, according to Harvard Business Review, “Two months after listening to a talk, the average listener will remember only about 25% of what was said. In fact, after we have barely learned something, we tend to forget from one-half to one-third of it within eight hours.”

To retain what’s heard, a commitment to active listening is needed. In order to be attentive, you must:

• Maintain eye contact with the speaker.

• Direct yourself toward the speaker.

• Pay attention to what’s being said.

• Respond and provide feedback.

I find that the proper use of active listening can result in getting people to open up, avoiding misunderstandings and building trust.

Continue Reading on

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest


Sign up for our newsletter

Announcing 6sense + Drift

6sense to Power Company Insights for Drift Intel to Personalize Conversations

6sense has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers.