Selling and marketing are harder than ever. Old-school tactics are pushing modern buyers away, leaving revenue teams frustrated, inefficient, and unable to compete.
In No Forms. No Spam. No Cold Calls., Latané Conant delivers the recipe for scalable, repeatable, data-driven sales and marketing strategies that work in any climate.
Every organization wants to predictably grow revenue. But B2B buyers have changed the way they buy. They prefer to remain anonymous far into the buying journey, and they operate in teams of six to 10 (or even more) decision-makers.
That means , sellers and marketers have lost our opportunity to influence the buying journey — if we cling to traditional lead-based tools and strategies, that is.
Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age.
Often challenging but never dull, No Forms. No Spam. No Cold Calls delivers uncomfortable truths about the status quo — starting with Latané’s first breakthrough that our old-school tactics not only treat future customers like dirt, they also encourage the anonymous buying we’re trying to combat.
A foreword by 6sense CEO, Jason Zintak that gives context for why this modern approach to selling and marketing is so important — especially now.
Additional content in Chapter 3, “Building the Customer-First Tech Stack,” about new data and technology that’s transforming the customer experience and ensuring revenue team success.
An all-new chapter, “The Modern Sales Organization,” authored by Mark Ebert, 6sense’s Senior Vice President of Global Sales.It dives deep into the latest and most effective selling principles to help lead effective, winning, and happy sales teams.
An FAQ chapter that answers questions about how to put these modern sales and marketing approaches into practice — including a step-by-step guide to implementing an authentic, spam-free nurture.
A trailblazer in the field of revenue technology, Latané Conant approaches her role as Chief Revenue Officer at 6sense with a unique blend of data-driven innovation and audacious vision. With experience in every facet of the revenue organization, Latané brings an unparalleled depth and breadth of perspective to her leadership. As the driving force behind the company’s go-to-market team, she propels business growth through strategic and operational excellence across marketing, sales, customer success, partnerships, and professional services.
In 2018, Latané joined 6sense as Chief Market Officer, bringing her signature competitive spirit, category design expertise, and relentless focus on execution. During her tenure, and with the collaborative effort of a world-class team, the company has experienced robust year-over-year growth and achieved industry-leading net revenue retention. Latané has played a pivotal role in the company’s strategic expansion, contributing to its remarkable growth from 75 to over 1,200 employees and its impressive valuation of $5.2 billion.
Latané’s best-selling book, No Forms. No Spam. No Cold Calls., has become the go-to sales and marketing playbook for thousands of high-growth B2B companies. This comprehensive work presents a methodical plan for building a modern and successful sales and marketing engine, earning widespread acclaim from industry peers.
