Audyence

The integration between 6sense and Audyence connects 6sense’s robust intent, predictive, and account intelligence with Audyence’s programmatic lead generation platform.

The 6sense–Audyence integration combines 6sense’s advanced intent, predictive, and account intelligence with Audyence’s programmatic lead generation platform. This enables mutual customers to seamlessly activate 6sense audiences directly from within Audyence, with automated workflows, real-time optimization, full lead delivery, governance and reporting.

The Power of 6sense + Audyence

  • Programmatic ABM Activation: Instantly launch programmatically managed demand campaigns targeting 6sense’s “ready to buy” accounts via Audyence.
  • Sales Enablement Sync: Share activated account lists with sales via CRM based on 6sense signals and Audyence campaign activity.
  • Performance Optimization: Use Audyence analytics to assess impact by funnel stage and feed insights back into 6sense modeling.
  • Campaign Operations Automation: Replace spreadsheets, IOs, and manual campaign management with integrated and automated workflows.

6sense + Audyence = Better together

Activate 6sense Audiences at Scale

Launch demand campaigns instantly using dynamic 6sense segments.

Accelerate Time to Market

Eliminate manual steps in campaign planning, trafficking, and execution with Audyence's workflow automation.

Centralize Campaign Management

Centralize campaigns in one platform, with full transparency to publishers, end-to-end control and the fastest campaign deployment in the industry.

Improve Attribution

Close the loop by syncing campaign results with CRM/marketing automation platforms and aligning them with 6sense buyer journey stages.

Do I need technical support to use the integration?
No. Once the API is configured, audience sync and campaign activation are fully self-serve in the Audyence platform.

How often are 6sense audiences updated in Audyence?
Audiences are dynamically synced in near real-time to ensure fresh targeting.

Is the integration secure and compliant?
Yes. The integration follows industry-standard security practices, including data encryption and permission-based access.

Can campaign results be shared back to 6sense?
Yes. Optional bidirectional sync enables sharing performance signals back to 6sense for better segmentation and insights.

Maximize Your Tech Stack

Get the most out of your existing technology investments by integrating them with our industry-leading data.

Engage key personas and target accounts, personalize experiences based exactly on what they care about, and measure your results with ease.