Within the 6sense Account In-Market Stages, the Target stage consists of accounts that are essentially living under a rock, not actively researching products and solutions like mine, and they’re showing no signs of intent.
This stage is for accounts currently showing little to no activity. 6sense does not view these accounts as actively “in-market” as they are not performing significant levels of research/digital activity. This population should be targeted for broad awareness messaging to prepare them for their next journey.
