Using AI to Win More Deals with Less Frustration

Take Outbound Prospecting from Manual to Exceptional

Traditional outbound prospecting methods suck for everyone involved. Picking accounts to target can feel like starting a scavenger hunt with no instructions; emails go unanswered; calls are ignored or quickly hung up on.

On the other side, prospects get so sick of fielding random sales pitches that they learn to shoot them down with the speed of an old West gunslinger.

It’s time to make outbound prospecting work better for everyone using AI.

What effective prospecting looks like

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Know your buyers

Use intent data to understand which accounts are doing research, and which topics each account cares about. Use predictive analytics to spot where the account is in its buying journey.

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Nail your timing

Buyers don’t want to be bothered, but they do want to be helped. For accounts earlier in their buying journey, send blogs relevant to the keywords they’re researching. In later stages, you can send feature comparison charts and demo offers.

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Reach everyone who matters

Use 6sense to quickly understand the buying committee, acquire contact data for key personas, and enroll decision-makers into personalized campaigns.

Boost outbound prospecting ROI with AI Agents

Writing personalized email pitches is an incredibly effective way to engage key stakeholders at an account. But multiply that task by hundreds or thousands of accounts and it quickly becomes impossible … until now.

6sense Email Agents make outbound prospecting much easier. It can send personalized emails, handle replies, hold entire conversations, and loop in sales reps when a prospect is ready to meet.

Email editor interface showing personalization options with dropdown menu for Account, First/Last Name, Firmographics, Intent, and Psychographics from 6sense.
Email interface showing conversation about Salesforce integration, with AI assistance panel displaying content sources used to generate the response.

Solve resource constraints

Your team probably doesn’t have the time to reach every potential client as quickly as you’d like, or to follow up consistently with non-generic messages. Email Agents can do this for you.

There’s a lot of grunt work involved in traditional outbound prospecting. Email Agents can handle most of that routine work extremely well, free up time, and provide extra opportunities for sales reps to build relationships and close deals.

Ways AI can help with outbound prospecting

Reach accounts sooner

  • Speak with prospects first. Automate email outreach so that when an account begins its buying journey, they learn about your brand immediately.
  • Pre-qualify. Reach in-market accounts that may not be a perfect fit for your ICP. Let an AI Agent further qualify these oft-ignored leads so you don’t miss a buyer.
  • Improve follow-up. Automate email follow-ups after events like webinars and trade shows.

Maximize pipeline value

  • Boost sales velocity. Assist buyers with their research and decision-making by sending personalized emails tailored to each stage of the buying process.
  • Awaken ‘dead’ leads. Re-engage dormant leads and stalled opportunities with targeted follow-up emails.
  • Cross-sell & upsell: Identify opportunities to expand customer relationships and personalize product and service promotions.
6sense Conversational Email Transforms Harri’s Marketing Approach
4%

qualified rate with Conversational Email

$12M

in pipeline in just one quarter

Win more deals with less frustration