Stop wondering what works. Find battle-tested blueprints with templates and step-by-step guides organized by challenge, team, and timeline.
The challenge Here’s an uncomfortable admission: 6sense has faced the same reality as our customers. We’re running five distinct revenue motions simultaneously (inbound, outbound, ABX, AE-led direct, and partner) across four market segments. That’s 20 different “swim lanes” that need to work together. Add in the pressure of a $300M revenue target, and you’ve got […]
When a competitor suddenly exited the market, FireMon’s marketing team had 10 days to launch a coordinated competitive takeout campaign. Here’s the blueprint they used to scale ABM without breaking their team. Amy Yuan still remembers the urgency. “This is what we’ve been training for,” the FireMon Director of Marketing Operations told her team when […]
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
