From AI-powered revenue engines to lightning-fast implementations, this year’s Breakthrough Award finalists are using 6sense to reshape how they identify, engage, and convert buyers. They turned messy data into million-dollar pipelines. They scaled output without scaling headcounts. They built workflows so smart that sales and marketing finally speak the same language.
These aren’t incremental wins. They’re breakthrough moments.
We’re proud to celebrate our finalists across nine categories:
Join us at Breakthrough!
Get to know the finalists below and stay tuned as we announce the winners at the 2025 Breakthrough Conference, Nov. 11-14 at the Fontainebleau Las Vegas.
AI Game Changer of the Year
Finalists: Litera, Malbek, and Simpro
These teams reimagined how their revenue engines operate, turning AI Email Agents into full-time members of their GTM teams.
Litera
Litera automated their historically manual, BDR-driven follow-up process for events, webinars, and demand generation campaigns. Previously, every touchpoint relied on their marketing team to craft messaging for BDRs, who then tailored outreach individually. By using 6sense AI Email Agents, they created a scalable, automated engine that delivers timely, contextual follow-up with dynamic content personalization.
The efficiency gains:
- Each campaign saved 10-15 hours per BDR
- Outreach volumes scaled without adding headcount
- Follow-up that once took days now triggers immediately
Malbek
Malbek transformed from a traditional GTM organization into an AI-first revenue team that positions artificial intelligence as a key part of its workforce. Before 6sense, marketing ran 12 generic campaigns annually and only 3% of website visitors converted to leads.
After implementing 6sense:
- 145+ personalized account-based campaigns
- Speed-to-lead reduced from 5+ days to 48+ hours maximum
- AI personas handle 85% of initial prospect interactions
- 14X increase in BDR team capacity
- About 22X ROI with conversational email alone
Simpro
Simpro deployed AI Email Agents as “super BDRs” across their high-velocity SMB motion, handling inbound follow-up, cold outbound, webinar outreach, and reactivation of closed-lost opportunities.
The impact:
- 34% YoY increase in MQLs, outpacing headcount growth
- About two hours saved per BDR per day via automated 6QA follow-ups
- 80% reduction in MQL loss due to faster, automated inbound follow-up
“AI has allowed us to reimagine the role of the BDR,” said Jenn Nelson, Director of Growth Marketing. “The AI Email Agent hasn’t just saved time — it has fundamentally shifted how we scale growth.”
Fastest Time to Value
Finalists: Asana, Flexera, and Rithum
Speed wins. These teams moved from purchase to measurable business impact in record time, proving that with the right approach, transformation doesn’t have to take years.
Asana
Asana moved from purchase to measurable business impact in under three months. After running a pilot with 20 reps from October to December 2024, they officially purchased 6sense Sales Engagement in March 2025 and rolled out to 90 licensed users globally within four weeks. By May 2025 (just eight weeks after purchase) they were already seeing dramatic results.
The impact:
- 2,500+ net-new 6QA accounts added to their book of business
- 6QA opportunities averaged 2.5x larger deal size compared to non-6QA accounts
- Win rates jumped 32 points by count (70% vs. 39%) and 32 points by ARR (52% vs. 20%)
- 6QA deals closed about 25% faster
Flexera
Flexera achieved go-live in just eight weeks from kickoff and reached maximum platform value within 12 additional weeks. After signing on January 20, 2025, they completed integrations, data setup, and enablement sessions with predictive models going live by April 15. By July 31, the platform had fully rolled out to SDRs and sellers.
The results came fast:
- Reached 11,741 accounts within the first two months
- 15% month-over-month increase in engagement from target accounts
- +27% pipeline from target account list (TAL) accounts in June and July
- +82% pipeline from 6sense high-intent accounts during the same period
Rithum
When Rithum’s newly formed growth marketing team took ownership of 6sense in early 2025, the platform had sat largely unused for nearly two years. Within just four weeks, they rebuilt the instance from scratch and relaunched ahead of their annual SKO in February.
In 90 days, 6sense transformed from dormant tool to revenue driver:
- Opportunities from 6QAs made up 58% of all opportunities opened in Q2 (vs. 37% from non-6QA accounts)
- Average opportunity value for 6QAs was 37% higher than non-6QA opps
- Won deals from 6QAs carried an average deal size 22% larger than non-6QA accounts
- Sales adoption increased 3X in one quarter
Workflow Wizard
Finalists: Blue Yonder, Orion Advisor Solutions, and Portnox
These teams mastered the art of doing more with less by building Intelligent Workflows that orchestrate campaigns at scale without operational chaos.
Blue Yonder
Blue Yonder runs 60 live Intelligent Workflows, using 6sense as a single source of truth about customers while pushing channel-level granularity into LinkedIn. Their workflows unify numerous data sources into account lists that recalculate weekly. In LinkedIn, five third-party company lists refresh daily, covering approximately 246 pre-built segment permutations.
The results:
- 12X ROI on their always-on LinkedIn program
- 170+ new logos engaged
- 40%+ more accounts in the purchase stage
Orion Advisor Solutions
With just one live Intelligent Workflow, Orion proves you don’t need dozens to see impact. Their workflow triggers based on digital ad engagement: When prospects interact with display or LinkedIn ads, they’re automatically enrolled in conversational AI email sequences.
In their BD Tech workflow (decision/purchase stage):
- 3,210 contacts were enrolled
- 876 successfully reached
- 42% open rate (far exceeding their Pardot benchmark)
“Intelligent Workflows allow me to test, learn, and scale in ways that weren’t possible before,” says Theresa Dees, Senior Marketing Manager. “It’s not just efficiency; it’s creativity unlocked.”
Portnox
Portnox built full-funnel orchestration with three Intelligent Workflows. Their primary tiered account workflow branches by buying journey stage: Top-funnel accounts showing 6sense intent get 35 days of display ads, mid-funnel site visitors go to LinkedIn remarketing plus Outreach sequences, and bottom-funnel accounts are evaluated by 6sense temperature score for either LinkedIn lead-gen or personalized named-account plays.
In one month, they achieved:
- 423% increase in engaged accounts
- 55% increase in new opportunities
- 180% increase in closed/won opportunities
- 70% higher ASP from named accounts vs. non-named accounts
Small Team. Big Results.
Finalists: F12.net, SPINS, and Swimlane
Proof that headcount doesn’t determine impact. These lean, mighty teams use 6sense to punch well above their weight class and deliver enterprise-grade results.
F12.net
Kate Mitchell runs marketing solo at F12.net, a Canadian managed services provider that grew from $40M to $100M and hit their annual sales target by June. Working under Canada’s Anti-Spam Legislation (CASL) restrictions, she built segments based on real buying behavior and connected 6sense intent to HubSpot, using Claude.ai to generate content from Gong transcripts.
The results:
- 3X weekly engagement from in-market accounts
- Sales saved 10-15 hours weekly on manual research
- Campaign launches in under 48 hours when competitors heat up
- Scaled from zero campaign strategy to 8-10 intent-triggered campaigns per quarter
As Kate says, “Our best campaigns show up when the buyer’s ready, not when we are.”
SPINS
SPINS’ eight-person marketing team supports six GTM motions and over ten product lines, running six campaigns per month — up from just one to two per quarter before 6sense. Integrating intent data into HubSpot and Salesforce, nurture sequences are triggered automatically, saving hours of manual list-building weekly.
The impact:
- 200% increase in campaign productivity without adding headcount
- Sales cycle reduced from 69 to 33 days
- CPC dropped 36%, CPM down 18% year-over-year
- Reach scaled 13X while spend efficiency improved
- 10+ hours saved weekly on audience curation
Swimlane
Swimlane’s seven-person marketing team operates with the output of an organization four times their size. They target two distinct segments — large enterprises and managed security service providers (MSSPs) — using segment-specific intent strategies and Intelligent Workflows.
In just five months:
- 90% higher engagement versus non-intent enterprise targeting
- $3.35M in pipeline from enterprise SOAR campaign
- 190% increase in 6QAs from MSSP segment
- 27% increase in ARR despite 50% fewer BDRs
- 16X increase in campaigns per quarter (from 0.5 to 8)
- 31% shorter deal cycles for 6QAs
Transformational Trailblazer
Finalists: Smarsh, Socure, and Syniti
With a bold vision and relentless execution, these organizations changed up their go-to-market approaches and turned skeptics into believers.
Smarsh
When Smarsh switched to 6sense from their previous ABM tool, they lacked expertise and clear ownership of the platform. Working with the SDR team, Director of ABM & Sales Development Amanda Moran implemented a field in Salesforce so SDRs could track and filter parent accounts by 6QA status to reduce noise. She also fine-tuned segments to stop teams from cannibalizing each other’s targets.
The results:
- 2X increase in 6QA volume on enterprise accounts
- 76% drop in accounts with no engagement, 89% drop in accounts with no activity
- Days to first sales activity improved from 10.7 to 7.5
- 66% of outbound SDR meetings were 6QAs
Socure
Socure’s GTM model relied on MQLs and static personas, creating misalignment between sales and marketing. When 6sense launched, teams were skeptical. The solution? Treasure Ops — a pilot program starting with one intern manually surfacing insights from 12,000 rows of 6sense data daily.
That high-touch motion earned trust, one deal at a time:
- $52M in sourced pipeline year one, increased to $98M in the first half of 2025
- 60% faster time-to-engage on surging accounts
- 3.5X higher reply rates on signal-stacked sequences
- 2X SDR-sourced pipeline growth in the first year
6sense became their shared language, with AEs pulling data directly into workflows and executives referencing EQAs (their internal terminology for 6QAs) as a primary pipeline driver.
Syniti
Syniti had invested in 6sense but barely used it; just basic segmentation with no structured reporting. Head of Field Marketing Ellie Sawdy assigned a dedicated campaign manager, rebuilt operational foundations, and introduced 6sense in phases without disrupting ongoing campaigns.
The transformation:
- 5X increase in campaigns executed
- 14X growth in engaged accounts
- 5X increase in 6QAs
- Sales cycle shortened by about 69%
- 229% increase in net-new opportunities
Rockstar Sales Team
Finalists: Checkpoint Software, Experian, and Service Express
These sales teams turned 6sense into their competitive advantage, embedding intent data so deeply into their workflows that it changed how they’re paid, coached, and measured.
Check Point Software
Check Point’s SDR team achieved 100% adoption of 6sense Sales Intelligence across all 84 active licenses, with the team consistently identifying an average of 100 new hot accounts each month. They use 6sense to track territories in real-time, monitor account activity, and receive alerts on high-priority contacts to ensure they never miss an opportunity.
The cultural shift toward smarter selling resulted in:
- 6QA opportunities generating $150.7M in pipeline
- 120% lift in average opportunity value
- 63% increase in average deal size
- 60% year-over-year increase in SDR pipeline generation per rep
Experian
At Experian, virtually every BDR now uses 6sense regularly. With customized dashboards layered with 6sense insights, reps can easily identify stalled opportunities, buying stage signals, and market-specific problems.
The team went from about 60% attainment to 100% attainment across the board within six months:
- 75% year-over-year lift in opportunity volume
- 106% year-over-year increase in ACV
- Reps using 6sense weekly see a 25% lift in pipeline
- Scaled from zero to 19 active ABX campaigns across three business units
Service Express
Service Express didn’t simply roll out 6sense; they hardwired it into how SDRs are paid, coached, and measured. Their marketing and RevOps teams tied 6sense activity directly into the SDR commission plan, rewarding reps for focusing on the right accounts. A custom SDR Activity Hub flags decision or purchase stage accounts with no recent engagement, ensuring high-value opportunities never slip through.
The efficiency gains:
- Opportunities in purchase stage averaged 3X higher deal sizes compared to other stages
- 65% of rolling 12-month pipeline dollars came from decision and purchase stage opportunities
- Average sales velocity improved from 12 to nine months — a 25% faster path to revenue
Their advice? Treat adoption like a campaign, not a one-time event.
Innovation through Integrations
Finalists: Netskope, Qlik, and Unit4
Real magic happens when data systems talk to each other. These teams built integration strategies that turn 6sense into the intelligence driver of their entire revenue tech stack.
Netskope
Netskope integrated 6sense across Outreach, Nooks, LinkedIn, and Mutiny to eliminate manual work and create seamless workflows. The Nooks integration saved SDRs multiple hours daily, filtering through Salesforce for 6QA-related calls and power-dialing automatically.
The results:
- 11% year-to-date increase in connection rates
- 10% increase in conversation-to-meeting conversion
- Up to 6X increase in account engagement via LinkedIn integration
- 1,400 new accounts engaged, 400+ added to 6QA
- 265 newly engaged accounts through Mutiny website personalization
Qlik
Qlik integrated 6sense across Marketo, SalesLoft, Ada Chatbot, Folloze, Bombora, and content syndication partners, creating an intelligence layer that powers their entire revenue engine.
The Marketo integration transformed lead lifecycle: 15% year-over-year increase in opportunity conversion plus 18% improvement in lead-to-account matching through 6sense firmographic enrichment.
Additional wins:
- SalesLoft: 5% increase in cadence personalization, 51% increase in meetings booked, 7% increase in opportunity creation
- Ada Chatbot: 20% increase in chat engagement from ICP
- Folloze: Saved days of work, reached 100% of target audience with 23% newly engaged
- Content syndication: Leads 1.5X more likely to convert to priority, 40% year-over-year increased in opportunity creation
Unit4
Unit4 integrated 6sense across Dynamics CRM, Marketo, web tag, SalesLoft, LinkedIn Ads, Drift, and Turtl, creating a single source of truth for their GTM organization.
A big part of their customer base is made up of nonprofits, where historical data is limited. To overcome the challenge, 6sense’s predictive models were tweaked to recognize previously “weak fit” accounts as moderate to high fit.
First-year Marketo results:
- 37.25% increase in email CTR
- 13.04% increase in open rates
- 22.28% increase in click-to-open rates
The web tag turned Unit4’s website into their main conversion platform, with tailored experiences by country and vertical. All LinkedIn campaigns now run on 6sense segments, combining account-level precision with LinkedIn’s persona targeting.
Partner of the Year
We’re also excited to recognize the outstanding contributions of our agency and technology partner award finalists that elevate the 6sense ecosystem.
Agency Partner of the Year finalists: 2X, Marketbridge, Gravity Global
2X
As one of seven global top-tier strategic partners, 2X has 184 certified 6sense specialists and over 100 team members working daily with clients to unlock platform value and drive measurable growth.
2X worked with JAGGAER, a leader in procurement software, to integrate 6sense with Salesforce, Pardot, Outreach, Folloze, and Looker Studio, building precision workflows that reduced costs while accelerating pipeline creation. The engagement transformed JAGGAER’s ABX operations from constrained to powerhouse.
Marketbridge
Marketbridge literally bridges the gap between strategy and execution, delivering model adjustments, orchestration connections, AI email implementations, segment updates, and campaign optimization. Their focus: provide ongoing training, use case discovery, and sales enablement that drives consistent adoption across marketing, sales, and RevOps — ensuring clients maximize their investment and see sustained business impact.
Gravity Global
Gravity Global services over 20 6sense customers worldwide with a methodology that combines strategic consultation and hands-on execution. They audit client programs, reinforce 6sense recommendations, and deliver comprehensive ABM support across the platform, from model adjustments and orchestration to conversational email and keyword optimization. Their focus on continuous training and use case development deepens 6sense adoption over time, keeping teams engaged and results flowing.
Technology Partner of the Year finalists: INFUSE, Gong, G2
INFUSE
INFUSE’s partnership with 6sense, launched in May 2024, created a sophisticated demand generation engine that activates in-market buyer intelligence through precise content delivery. Powered by 6sense’s account scoring and segments APIs, the integration enables seamless orchestration with bi-directional data flow so campaign efficiency evolves as buyer intent changes.
INFUSE demand experts complement the integration with monthly strategic reviews based on 6sense buyer intelligence, ensuring customers optimize demand programs for maximum efficiency.
Gong
Gong’s sales intelligence integration surfaces 6sense account insights (e.g., website visits, keyword searches, and completed forms) directly within Gong Activity Timelines alongside call transcripts.
Sales teams can view 6sense account temperature, buying stage, and intent signals within the Gong Engage Account page, identifying key buying committee members from the 6sense Persona Map to personalize outreach with high-value intent signals. This real-time intelligence helps teams time their engagement and tailor messaging to what prospects are actively researching.
G2
G2 enhanced their integration with 6sense in February 2025, increasing data ingestion from weekly to daily syncs. This technical improvement means G2 intent signals reach customers’ 6sense tenants within 24 hours of being recorded, dramatically improving reliability and trust in the partnership.
The integration improvements drive strong adoption growth among mutual customers. Mutual customers can now act on G2’s second-party in-market buying signals when it’s most crucial, capitalizing on opportunities to engage potential customers sooner in their buying journey.
Join us at Breakthrough!
Get to know the finalists below and stay tuned as we announce the winners at the 2025 Breakthrough Conference, Nov. 11-14 at the Fontainebleau Las Vegas.
