Fall 2025 Product Update
Activate smarter audiences and align every touchpoint
The Fall Launch helps revenue teams activate smarter audiences and boost performance across ads, email, and sales. Launch premium Connected TV campaigns with 90%+ completion rates, validate emails before sending to improve deliverability, and empower sellers with a redesigned Chrome Extension Copilot featuring AI Writer and AI insights. 6sense now gives you enhanced keyword and segment reporting, including AI email activity, to give you clear visibility into what drives engagement and outcomes.
Revenue Marketing
Connected TV for 6sense Advertising: premium video that actually gets views
Ditch ignored outstream ads. Elevate video campaigns with Connected TV – 90%+ completion rates, premium inventory, and precise targeting via demographics, viewing patterns, and IP data. Run cookie-free ads in 6sense, unify campaigns, and engage decision-makers where attention truly matters.
Proactive email quality protection for AI Email campaigns
Proactive email validation stops bad addresses before campaigns launch. Advanced multi-vendor detection flags high-risk emails, reducing hard bounces and improving inbox placement—transforming email hygiene from reactive cleanup to intelligent prevention for confident, high-performing sends.
Email Insights: actionable metrics at a glance
Access your AI Email performance quickly – see enrollment quota, hours saved, top campaigns, and inbox health, all in one place. Instantly spot capacity, optimize performance, and prove ROI without switching dashboards. Actionable insights, right in your workflow.
Improve targeting with keyword engagement & quality reports
Understand which intent keywords drive real outcomes – site visits, 6QAs, and open opps – so you can optimize your campaigns with precision. These reports help teams prioritize the right signals and monitor changes in performance.
Personalization visibility
See which fields that can be use for personalization upfront based on the customer’s package.
Enrollment preview for AI Email
Sanity check before you launch. See projected contact counts and segment coverage pre send to validate logic and right size your campaign strategy.
Measure AI Email engagement in Segment Performance Reports
Track AI email activity as a distinct line item in your segment performance reports. Get clearer visibility into how AI-driven email outreach influences pipeline.
Timer node consolidation in Intelligent Workflows
Simplify workflow creation by merging timer nodes into one, reducing friction for ops teams and making orchestration more intuitive.
New Intelligent Workflows templates
Launch account-based retargeting, brand awareness, and demand generation plays even easier with pre-built templates.
Enhanced workflow preview functionality
Get a comprehensive, real-time look at your entire campaign setup, like triggers, actions, and timing, before you publish. Spot potential issues, validate logic, and ensure every detail is correct, so you can launch with certainty and deliver seamless experiences to your audience.
Draft campaign visibility in AI Email nodes
No more guesswork or hidden drafts. View, manage, and edit draft campaigns directly within AI Email workflow nodes. This visibility allows you to track campaign progress, collaborate with your team, and make last-minute adjustments, without ever leaving your workflow.
Account processing restrictions in people-level action nodes
Take control of complex workflows with new account processing restrictions. This enhancement allows you to define exactly which accounts are eligible for people-level actions, reducing errors and improving coordination across teams.
Sales Intelligence
Chrome Extension Copilot: smarter selling, built in
A redesigned UI introduces modular layouts and AI agents (AI Writer, Summaries) that simplify everyday sales tasks, right where sellers work. Sellers can access concise, actionable summaries of accounts and contacts without switching tabs to prep faster and engage more effectively.
AI Writer in Chrome: write better emails, faster
Draft high-quality, personalized emails directly in the Chrome Extension using GenAI, saving time and boosting engagement. It’s the first of three Copilot agents designed to simplify seller workflows.
Sync contacts seamlessly with Gong Engage integration
Export contacts from 6sense to Gong Engage and assign them to flows—streamlining sales execution across platforms. This helps sellers move faster and stay aligned with their engagement tools.
HQ views enhancements: one view, smarter strategy
Get a unified HQ-level view of multinational accounts across dashboards, exports, and Chrome Extension, reducing duplication and improving strategic planning. This aligns Sales Intelligence with CRM and platform views for consistency.
Sales Intelligence license simplification
All Sales Intelligence users now have access to Discovery, Chrome Extension, and other key features, making adoption easier and more consistent. Admins retain control over data unlocks, ensuring flexibility without complexity.
Improved UX, CRM visibility, and signal clarity
Recent changes to Sales Intelligence’s layout, navigation, and CRM visibility make it easier for sellers to use Sales Intelligence to find the right signals and take action.
New intent filters: discovery & alerts
Target smarter and filter accounts and contacts by where intent signals originate, so sellers focus only on regions they can sell into.
Platform, Data, & Integrations
Intent data expansion in EMEA: stronger global signals
New publisher integrations boost keyword signal coverage in international markets. This helps marketing and sales teams uncover buyer intent across more geographies.
Credit expiration notifications
Stop wondering when your data credits are going to expire or lose credits you paid for. You’ll now get notification reminders starting two months before your credits expire.
Verified data expansion: more accurate decision makers
Expanded verified dataset for the top 85K accounts improves targeting and adoption of Teal data. This helps teams reach high-value personas with greater confidence.
Session timeout configuration: control user access
Admins can now set custom session timeouts for better security and user management. This adds flexibility for enterprise teams with varying access needs.
HubSpot super admin requirement
This clarifies licensing requirements for HubSpot integration, ensuring proper access and functionality. This helps admins manage integrations more effectively.
Enhanced security with a new authorization provider
This upgrade is designed to deliver even stronger security for your organization, while laying the foundation for advanced, enterprise-grade protection and seamless login experiences in the future.