MarketOne International 

How they work with us

MarketOne International is a certified 6sense technology partner that works with customers across the full engagement lifecycle, from initial platform implementation and CRM data readiness through ongoing managed services and signal-led revenue execution.  

The partnership focuses on where most organizations struggle: turning intent data into pipeline. MarketOne configures the 6sense platform, integrates it with CRM and marketing automation systems, designs the Signal Intelligence Framework, and then operates it on a retained basis so clients see pipeline outcomes rather than adoption metrics.  

The firm also co-collaborates with 6sense on research, including the 2025 Buyer Experience Study, which informs how clients approach buyer journey design and signal activation strategy. 

How they help you win

MarketOne closes the gap between deploying 6sense and running it effectively: 

• Configure 6sense predictive models, intent scoring, and the Signal Intelligence Framework — then operate the full GTM engine on a retained basis 

• Implement and integrate 6sense into Salesforce, HubSpot, Marketo, Eloqua, and Salesforce Marketing Cloud (SFMC), with bidirectional data flows and buying group sync 

• Run CRM data remediation before or during deployment so 6sense ingests clean account hierarchies, complete buying group contacts, and accurate firmographics 

• Deliver training and enablement for RevOps, demand generation, and sales teams as part of every implementation 

• Maximize the ROI of 6sense investments through a Value Optimization engagement — recalibrating intent models and identifying where signals are captured but not acted on — with a 30/60/90-day roadmap tied to pipeline metrics 

• Activate 6sense signals directly into pipeline through the SD360 outbound engine, deploying dedicated business development representatives (BDRs) running coordinated, multi-channel outreach against in-market accounts 

• Provide unified attribution through the Marketing360 model, connecting 6sense engagement data to CRM pipeline and closed revenue

Use cases

One global client used MarketOne’s combination of 6sense-powered ABM and the SD360 outbound engine to generate $15M–$25M in sales-ready pipeline within 90 days, at a 14.2% determination-to-BQL conversion rate. 

Ideal fit

MarketOne International works best with large, complex B2B organizations — typically $500M or more in annual revenue — that have long sales cycles, multi-stakeholder buying groups, and a need to connect marketing investment to measurable revenue outcomes. Ideal clients have dedicated marketing and RevOps functions, an established CRM and marketing stack, and an existing or planned investment in 6sense. 

Industry expertise runs deepest across six verticals: enterprise technology, manufacturing, electronics, communications and networking, business and professional services, and media and information services. Within the 6sense ecosystem, the strongest fit is with technology and infrastructure companies — SaaS, cloud, data, security, and hardware — where buying cycles are long, buying groups are large, and intent data delivers the highest signal value. Life sciences and professional services organizations with complex, regulated buying environments are a growing area of focus. 

MarketOne is not the right fit for companies at the early stage of building a GTM motion, or organizations where a single-channel or light-touch approach is sufficient.