Are you ready to move beyond basic ABM theory and master the advanced tactics that separate good marketers from great ones?
This free ABM certification dives deep into implementation of proven methodologies from the definitive guide to modern revenue operations — No Forms. No Spam. No Cold Calls.
Our Next-Gen Marketing certification provides account-based marketing training that will immediately level up your campaigns and career:
Master next-generation ABM powered by data signal intelligence and AI tools. Learn to leverage artificial intelligence for account identification, buyer stage prediction, and automated personalization.
Move beyond vanity metrics to pipeline impact. Learn the measurement frameworks that prove marketing’s contribution to revenue growth.
Earn a LinkedIn-ready credential that validates your expertise in modern account-based marketing. This ABM certification demonstrates mastery of advanced concepts.
The ABM certification is built on the strategies detailed in “No Forms. No Spam. No Cold Calls.” — a methodology that has helped companies achieve 2X higher win rates and 50% faster sales cycles.
Latané Conant’s best-selling No Forms. No Spam. No Cold Calls. delivers recipes for scalable data-driven sales and marketing strategies.
Visit our certification center to find workbooks, study guide, downloadable worksheets, and more.
Our test is completely open-book with no time limits, so feel free to reference any of the provided materials while completing.
This account-based marketing course is designed for experienced marketing professionals, including:
Absolutely worth it for ICs. This certification teaches advanced skills that most marketers don’t have yet — like interpreting intent signals and orchestrating AI-powered campaigns. These capabilities make you invaluable to your current team and highly attractive to other employers. The certification typically pays for itself through salary increases or new opportunities within months.
Most ABM certifications focus on basic theory. This certification teaches advanced implementation of proven methodologies that are already driving results at leading companies. You’ll learn AI-powered techniques and revenue-focused measurement frameworks that other programs don’t cover. It’s the difference between learning about ABM and learning how to execute ABM at scale.
Of course. The methodologies work with any revenue technology stack. You’ll learn platform-agnostic strategies for account identification, intent analysis, and campaign orchestration that apply regardless of your specific tools. Many certified professionals have used their knowledge to influence their companies’ technology decisions and strategy.
You’ll master advanced topics like Audience Segmentation, AI-powered Predictions, Go-To-Market Messaging, Intent Data, and Revenue Operating Model development. These aren’t theoretical concepts — they’re practical skills you can implement immediately. The certification also covers change management for moving organizations from MQL-based to account-based models.
Immediately. The certification includes practical worksheets, campaign templates, and implementation frameworks you can use right away. Many professionals report implementing new measurement frameworks and account selection processes within weeks of certification. The open-book format means you can reference materials while applying concepts.
