Informa TechTarget

Precise intent data. Marketable contacts. Better ABM outcomes.

Why Informa TechTarget + 6sense?

Together, Informa TechTarget and 6sense help you generate more pipeline and revenue from your ABM investments. We empower revenue teams to confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.

“Combining account intent from [Informa] TechTarget’s Account Intent Feeds and 6sense is not just a gut feeling for the sales team. It is two qualified industry leaders saying there is intent at the account so the BDRs know where to focus. It is already influencing our pipeline after only a month.”

Stop wasting resources chasing false positives

50% of companies leveraging B2B intent data see too many false positives for accounts showing intent. Focus your revenue teams on accounts that are truly in-market for solutions like yours when you combine Informa TechTarget’s 1st-party account-level intent data with 6sense’s 3rd-party intent signals.

Get into deals before your competitors do

6sense found that 81% of buying groups have identified a favorite vendor before they talk to sales. Leverage Informa TechTarget’s directly observed and contextually relevant contact-level intent data to accurately identify who is part of the buying group and understand the topics they care about most.

Better engagement. More pipeline.

Engage and influence the full buying team throughout their journey when you fuel cross-channel ABM campaigns from 6sense with Informa TechTarget’s permissioned buyer contacts and expert-crafted custom content. Boost conversion by supplementing your own activation efforts with Informa TechTarget’s intent-driven display advertising and demand generation campaigns.

Using Informa TechTarget Intent Data with 6sense

Our automated integrations and seamless workflows save revenue operations teams time, reduce manual errors, and speed ABM follow-up.

Account Intent Feeds + 6sense Integration

Directly integrate Informa TechTarget account-level intent data into 6sense to support these use cases:

  • Account-Based Campaigns
  • Programmatic & Social Advertising
  • Account Prioritization for Sellers
  • Net-New Account Identification
  • Data Analysis & Optimization

The following data is synced weekly:

  • Numerical Account Intent Score
  • Account Intent Status
  • Account Intent Trend
  • Engagements with You
  • Account Interests
  • Firmographics

Activate the Integration.

Contact-Level Intent Data Workflows via CRM/MAP

Set up workflows via CRM/MAP to import Informa TechTarget contact-level intent data and marketable buyer contacts into 6sense to support these use cases:

  • Identifying Buying Group Members at Target Accounts
  • Fueling ABM Campaigns with Marketable Contacts
  • Prioritizing Sales Outreach
  • Personalizing Messaging for Each Buyer

Data available each week includes:

  • Prospect-Level Intent Interests
  • Active, Marketable Contacts
  • Prospect Content Preferences
  • Activity this Week

What are the required subscriptions to take advantage of the Account Intent Feeds + 6sense integration?

Customers must have an active subscription with 6sense ABM Platform and Informa TechTarget’s Account Intent Feeds.

What are the required subscriptions to leverage the Contact-Level Intent Data Workflows via CRM/MAP?

Customers must have an active subscription with 6sense ABM Platform and Informa TechTarget’s Prospect Exports.

 

Maximize Your Tech Stack

Get the most out of your existing technology investments by integrating them with our industry-leading data.

Engage key personas and target accounts, personalize experiences based exactly on what they care about, and measure your results with ease.