Optimizely

Enrich your customer profiles, power smarter segmentation, and personalize experiences by syncing 6sense segments and intent data directly into Optimizely.

The Power of 6sense and Optimizely

Unlock deep account and contact intelligence by seamlessly integrating 6sense with Optimizely. Send rich insights from 6sense like firmographics, intent signals, company identification to enhance insights, boost segmentation, and activate more tailored campaigns.

  • With Optimizely, 6sense customers can serve highly personalized website experiences to target accounts, resulting in more conversions and higher ROI.
  • When accounts visit your Optimizely-powered website, 6sense serves you rich company-level information such as firmographics, buying-stage predictions, and invaluable account segment data.

6sense + Optimizely = Better Together

Deeper Profile Enrichment

Bring in 6sense’s rich firmographic and people-level data like company size, industry, or role directly into ODP to enhance your customer profiles for smarter targeting.

Account-Based Segmentation

Create audiences in ODP using 6sense attributes— such as intent segments or company identification—to deliver highly relevant, personalized experiences across web and email campaigns.

Deliver Personalized Buyer Journeys

Use 6sense intent and enrichment data in ODP to create tailored web and email experiences that speak directly to buyer needs—driving stronger engagement and faster conversions.

Turn Insights into Revenue

Combine 6sense’s account intelligence with ODP’s activation capabilities to prioritize high-intent accounts and serve them content that accelerates pipeline and increases deal sizes.

What data exactly gets shared between 6sense and ODP?

ODP sends customer email or IP addresses to 6sense via API. For matching addresses, 6sense returns attributes, which are stored in ODP under fields beginning with 6sense.

What API configurations are available?

  • Company Identification uses visitor IP to identify the company.
  • Company Firmographics Enrichment adds firmographic data (company size, revenue, industry).
  • People Enrichment adds contact-level details.
  • Note: Company Identification cannot be combined with the firmographics + people enrichment options; firmographics and people can be used together.

What are the prerequisites for enabling this integration?

You need an active ODP account and a 6sense account with available API credits for either identification or enrichment (or both). Make sure your ODP app consent setting is set to “Opted In” for API data flows.

How do I set it up?

  • In ODP: Go to Data Setup > App Directory > install the 6sense app.
  • Under Settings: enter your 6sense API token, select enrichment type(s), and authorize. Optionally, set match limits.
  • In 6sense: Navigate to Settings > Integrations > API Token. Enable segment name enrichment and select format “Segment ID + Name.”

How can I control which data is synced?

Use ODP Activations to define audiences or segments for which to sync data. You can choose one-time or recurring behavioral syncs. For example, set up a campaign “6sense Firmographics Enrichment” to push specific audiences via email to 6sense.

How do I see and leverage 6sense data in ODP?

The new 6sense fields appear in ODP’s Data Setup > Objects & Fields and within customer profiles. You can use them to build real-time Audiences (formerly Segments) for personalization via modals, messaging, or other activations in ODP.

Read the full documentation from Optimizely here.

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Engage key personas and target accounts, personalize experiences based exactly on what they care about, and measure your results with ease.