Informa TechTarget

Combine intent data from Informa TechTarget and 6sense to identify high-priority accounts and deliver more actionable insights

More intent data to sharpen your GTM efforts

6sense lights up the Dark Funnel™ for B2B revenue teams by combining its own proprietary intent data with multiple sources of intent data that provide deep buyer insights.

Informa TechTarget’s 1st party buy-cycle content research provides Go-To-Market teams with proprietary intent data to identify, influence, and convert the high value accounts most likely to buy.

By harnessing the strengths of both platforms, businesses can target and engage high-value accounts with unparalleled accuracy. GTM teams can focus on the right accounts at the right time to drive more meaningful engagement and generate more revenue.

How it works

Mutual customers can create segments in 6sense based on Informa TechTarget’s Priority Engine Account Intent Feed filters including:

  • Account Intent Range
  • Account Intent Status
  • Account Intent Trend, and
  • Account Engagements

This enables you to create unique segments leveraging TechTarget’s account intent data to fuel digital advertising and other marketing activities.

Key Benefits

Enhanced account identification: Use TechTarget’s first-party intent data along with 6sense’s proprietary keyword-based insights to identify more accounts that are actively in the buying cycle, and to double-verify intent signals to prioritize accounts.

Optimized engagement strategies: Use detailed account insights to craft personalized marketing and sales approaches that resonate with target audiences, increasing the likelihood of conversion.

Streamlined sales processes: Equip your sales teams with actionable data, enabling them to focus their efforts on accounts with the highest propensity to buy, thus optimizing resource allocation and boosting ROI.

Content personalization: Integrate real-time intent data to tailor website, email, and ad content dynamically, ensuring that every interaction with potential customers is relevant and impactful.

TechTarget Intent

Activate the Integration

What are the required subscriptions to take advantage of this integration?
Customers must have an active subscription with 6sense ABM Platform and TechTarget Priority Engine Account Intent Feeds

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Engage key personas and target accounts, personalize experiences based exactly on what they care about, and measure your results with ease.