Bombora
Bombora empowers B2B organizations to identify, understand, and engage prospects with actionable insights from our comprehensive B2B Data Cooperative. Our Company Surge® Intent data and proprietary AI-powered methodologies integrate seamlessly across your GTM tech stack.
As a trusted partner, 6sense leverages Bombora’s Intent data within their Account Engagement Platform to help uncover anonymous buyer behavior and prioritize accounts. This partnership enables 6sense customers to access select Bombora Intent topics, while Bombora customers can integrate their Company Surge® data into 6sense’s predictive models.
How it Works
Bombora delivers Company Surge® Intent data to 6sense on a weekly basis via SFTP. 6sense ingests this data into its platform and makes available for all customers to use either within their ABM segmentation functionality, predictive models or within 6sense Sales Intelligence.
“We leverage 6sense and Bombora in our model, and overlay topics and keywords to understand which accounts to engage and what they’re most interested in.”
Use Cases
- Uncover accounts that are in market to buy – Company Surge® Intent data complements 6sense’s proprietary first and third-party data to deliver a more complete view of B2B buyer behavior.
- Prioritize the best accounts and contacts – 6sense leverages intent, engagement, and historical data to identify the best accounts to pursue, and which personas to target in order to engage an entire buying team.
- Deliver consistent, engaging experiences at scale – Dynamically orchestrate target account engagement at scale, reaching the right buyers with the right message at the right time—and across channels.
6sense + Bombora = Better together
All 6sense platform customers get access to both Bombora Company Surge® data as well as 6sense’s powerful intent capabilities, both of which can be used to build dynamic audience segments, inform 6sense’s predictive models, and provide sellers with account insights that help them personalize and time direct outreach.
“We’ve increased in-market accounts by 15%, 20% increase in accounts converting from Purchase stage to pipeline opportunity, and increased our lead-to-win rate by 14%, game changing.”
The power of 6sense & Bombora
Bombora intent data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create hyper-targeted audiences.
Leverage Bombora and 6sense data to activate targeted engagement across any channel like display, web personalization, email, chat, and sales engagement.
6sense and Bombora’s intent data are both used as inputs to 6sense’s patented AI-driven predictions for where buyers are in the purchase journey.
6sense and Bombora intent data are provided to sellers via 6sense Sales Insights, which helps reps perfectly time and personalize outreach to prospects.
What is Bombora Company Surge® Data?
Bombora analyzes the business content consumption of millions of B2B organizations and provides a Company Surge® score when target organizations indicate active demand for specified products or services. Specifically, Bombora looks for sustained Intent on a given topic in the past 3 weeks, compared to typical levels of Intent over the previous 12 weeks.
How can I use this data within 6sense’s ABM platform?
All 6sense customers receive complementary access to 12 Bombora topics and scores of 70+ to use across the 6sense platform. If you have an active subscription to Bombora’s Company Surge® Data, you can use expanded Bombora data in line with your Bombora agreement terms.
How do I use Bombora’s data within 6sense’s Segment filters?
Within the Segment Creation interface, you should select Bombora Topics Surging from the Intent category. You will be able to select one or more available Bombora topics. Any resulting accounts will be those that Bombora has identified as currently and actively showing Intent for those topics, defined as having a Company Surge Score greater than or equal to 70.
Can the Bombora score threshold be customized?
No. When viewed within 6sense, if you see that an account has been identified by Bombora as showing Intent for a given topic, that means that the most recent week’s Bombora Company Surge® Score is 70+ for that combination of account and topic.
How do I use Bombora’s data within 6sense’s Sales Intelligence?
Within the Sales Intelligence interface, we report on the Bombora topics that a given Account is showing Intent for on the Activities tab’s Timeline and Graph.
How often is Bombora’s data updated?
This data is updated weekly.
How do I use Bombora’s data within 6sense’s Predictive Models?
Customers can use Bombora’s data within 6sense’s Predictive Models to:
1. Identify and Configure Topics: Ensure you have identified and configured the Bombora topics you want to use.
2. Contact you 6sense Customer Success Manager to have these topics considered as inputs for predictive modeling. The integration allows Bombora Data to enhance the predictive capabilities
I have an active agreement with Bombora for expanded Company Surge® data. Why don’t I see the option to select more than 12 Bombora Topics within my 6sense admin settings?
If you have an active subscription to Bombora Company Surge® Data and do not see this option available within the 6sense admin settings, then please reach out to your 6sense Customer Success Manager to enable this feature.
How do I configure which Bombora Topics are available for my team to use?
Navigate to Settings -> Integrations -> Intent -> Bombora. Here you’ll be able to add and remove the Bombora Topics you want to view within 6sense, as part of Segment Filters and in analytics across the platform, in Predictive Models, and Sales Intelligence.
I added a new topic to my Bombora Topic configurations, but I’m not seeing it available to select from the picklist within the platform. What might cause this?
After you add or remove topics from the configuration section, it may take up to 24 hours for those changes to be reflected across the platform.