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In-Market Ideal Customer Profile (IICP)


Accounts within your IICP have been identified as the best, most likely to be won commercial opportunities. By layering in predictive data, your IICP identifies prospects that are likely to buy your solution, and are likely to buy it now.

By limiting the scope of your addressable market from likely buyers to highly interested buyers, your revenue team can reliably dedicate the right kind of money, effort and resources to the accounts that are always most likely to convert. This is what differentiates the IICP from the traditional ICP.

Related Blogs

Preview image for the report, "Out of Sight, (Almost) Out of Time: Why Buying Cycles Are Usually Over Long Before You Even Know About Them"
3 min