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Consideration Buying Stage

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Within the 6sense Account In-Market Stages, the Consideration stage consists of accounts exhibiting more significant activity compared to their baseline, with a longer history of above-average engagement.

This is considered the first ‘mid-funnel’ band and usually shows an increase in conversion rates. Accounts can be target for banners, content syndication, social, etc. with ‘buyers’ guide type content.  

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