The Demise of the Marketing Automation Platform: Insights from Research In Action
Research In Action’s latest research report interviewed 1,000 global business managers and revealed that 87% of companies are reassessing their current Marketing Automation Platforms (MAP) as they reconsider marketing investments and transition from working individual leads to account-based revenue management.
Join Peter O’Neill, Research Director at Research In Action GmbH, and Kerry Cunningham, Head of Research & Thought Leadership at 6sense, on November 13th at 8 AM PT / 11 AM ET / 4 PM GMT as they cover:
- Strategies for marketers navigating the dynamic landscape of revenue marketing
- The emergence of Revenue Marketing Automation — and why research shows marketers are in need of a single primary platform
- How to make an informed decision when determining what type of vendor best fits your business goals
Research In Action’s latest research report revealed that 87% of companies are reassessing their current Marketing Automation Platforms (MAP).
Join Peter O’Neill, Research Director at Research In Action GmbH, and Kerry Cunningham, Head of Research and Thought Leadership at 6sense, on November 13th at 8 AM PT / 11 AM ET / 4 PM GMT as they cover:
- Strategies for marketers navigating the dynamic landscape of revenue marketing
- The emergence of Revenue Marketing Automation — and why research shows marketers are in need of a single primary platform
- How to make an informed decision when determining what type of vendor best fits your goals
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Meet Our Speakers
Peter O’Neill
Research Director, Research In Action GmbH
Peter O’Neill is a marketing and IT industry veteran with well over 40 years of experience in advising vendor and end-user clients and performing research-based consulting, combining strong research capabilities with comparative vendor assessments and actionable advice.
O’Neill is most known for his 12 years of service at Forrester Research where, in 2012, he launched and then managed Forrester’s research on B2B Marketing organization, process and automation topics as research director.
Kerry Cunningham
Head of Research and Thought Leadership, 6sense
Kerry Cunningham has over 25 years of experience in B2B demand generation and ABM, spanning many industries and markets. He is a thought leader in the design and optimization of B2B marketing processes, technologies and teams for an array of products, solutions and services.
As VP Principal Analyst at SiriusDecisions/Forrester, Kerry helped produce numerous key B2B models and frameworks and spoke at dozens of industry events, including four SiriusDecisions & Forrester Summit keynotes.