Stop wondering what works. Find battle-tested blueprints with templates and step-by-step guides organized by challenge, team, and timeline.
Jordan Backues specializes in developing multi-channel campaigns that drive measurable pipeline growth. Leading and aligning cross-functional teams isn’t easy, and when she went hunting for a process to help manage integrated campaigns, she came up empty. So, she decided to fill the void — and share her integrated campaign template with you. Watch her and […]
The challenge Here’s an uncomfortable admission: 6sense has faced the same reality as our customers. We’re running five distinct revenue motions simultaneously (inbound, outbound, ABX, AE-led direct, and partner) across four market segments. That’s 20 different “swim lanes” that need to work together. Add in the pressure of a $300M revenue target, and you’ve got […]
When a competitor suddenly exited the market, FireMon’s marketing team had 10 days to launch a coordinated competitive takeout campaign. Here’s the blueprint they used to scale ABM without breaking their team. Amy Yuan still remembers the urgency. “This is what we’ve been training for,” the FireMon Director of Marketing Operations told her team when […]
For new 6sense users, the platform offers powerful capabilities, but knowing where to start can feel overwhelming. Intent data reveals which accounts are actively researching solutions in your category, giving you the insights needed to prioritize outreach, personalize messaging, and accelerate deals. The tactics below are designed to uncover pipeline opportunities fast, whether you’re building […]
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
The challenge Your prospects are quietly researching competitors — and your competition is setting expectations and framing the conversation for potential customers. You need to make sure you’re being considered before prospects’ perspectives are set. Tools you’ll be using: The goal Most prospects research quietly and form opinions before sales teams even know they’re in […]
The challenge Your open opportunities have gone dark. Sales isn’t hearing back, but 6sense shows these accounts are actively researching competitors. Time’s running out. You need to re-engage these accounts with targeted content that pulls them back into your sales funnel before they make a decision without you at the table. Transform silent opportunities into active sales […]
