Blueprints for Breakthroughs

When an industry-wide licensing shift created immediate migration pressure in April 2024, Mission Cloud, a CDW company, saw an opportunity. As a premier-tier AWS partner, they recognized that thousands of companies would need to move off a legacy cloud platform and onto AWS. Their initial approach? Standard competitive takeout tactics. They pulled technographic data, looked […]

Jordan Backues specializes in developing multi-channel campaigns that drive measurable pipeline growth. Leading and aligning cross-functional teams isn’t easy, and when she went hunting for a process to help manage integrated campaigns, she came up empty. So, she decided to fill the void — and share her integrated campaign template with you. Watch her and […]

The challenge Here’s an uncomfortable admission: 6sense has faced the same reality as our customers. We’re running five distinct revenue motions simultaneously (inbound, outbound, ABX, AE-led direct, and partner) across four market segments. That’s 20 different “swim lanes” that need to work together. Add in the pressure of a $300M revenue target, and you’ve got […]

The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course.  The goal  Transform disconnected, static campaigns into an intelligent, […]

The challenge Your pipeline is full of promising accounts that went dark after showing genuine buying intent. Manual follow-up efforts are inconsistent and time-consuming, leaving qualified opportunities to competitors. This playbook will give you a systematic way to re-engage dormant accounts and turn them into won customers. The goal Transform stalled accounts into active opportunities […]

The challenge  Your open opportunities have gone dark. Sales isn’t hearing back, but 6sense shows these accounts are actively researching competitors. Time’s running out.  You need to re-engage these accounts with targeted content that pulls them back into your sales funnel before they make a decision without you at the table.  Transform silent opportunities into active sales […]