Top Demandbase Alternatives for Effective B2B Marketing Solutions (2025)

If you’re exploring alternatives to Demandbase for your account-based marketing strategy, you’re not alone. Marketing and sales teams are increasingly seeking ABM platforms that deliver clearer ROI, stronger predictive insights, and easier activation without the complexity that comes with enterprise-heavy implementations.

Unlike Demandbase, 6sense has spent over a decade training AI on B2B buying patterns and processes over 1 trillion B2B buyer signals daily through our Signalverse™ technology. This allows you to predict buyer intent and streamline account-based marketing efforts with precision targeting and automated workflows that tap into deep buyer behavior insights.

Demandbase alternatives at a glance

Here’s how Demandbase stacks up against leading alternatives when it comes to intent data, website deanonymization, sales intelligence, and AI automation:

What are the best Demandbase alternatives?

While Demandbase provides core ABM solutions, several platforms offer advanced features like AI-driven insights, predictive analytics, and unified revenue intelligence that help B2B teams move beyond basic orchestration.

1. 6sense

6sense is an AI-driven Revenue Intelligence platform that helps sales and marketing teams identify high-intent buyers and drive personalized outreach at scale.

Strengths: 6sense processes over 1 trillion B2B buyer signals daily through the Signalverse™, delivering market-leading intent data combined with AI-powered predictive models trained over more than a decade. The platform gives revenue teams comprehensive contact information with verified emails and phone numbers, plus the ability to build highly specific target lists based on firmographics, technographics, and buying signals. AI-powered insights reveal which accounts are actively researching solutions, while automated enrichment keeps your data current without manual effort. 6sense offers Intelligent Workflows for automated multi-channel campaigns, AI Email Agents to improve prospect engagement and qualification, and persona-based advertising that excludes non-buyers while targeting relevant stakeholders. The platform delivers superior account identification, typically matching significantly more anonymous website visitors than Demandbase, and provides the only ABM platform with Google Customer Match partnership for enhanced targeting across Search, Display, YouTube, and Gmail. Because 6sense connects directly to your existing CRM and martech stack, your teams can act on these insights without switching between tools. 6sense is recognized by analyst firms and user review sites as a leader in ABM, Intent, Sales Intelligence and AI Automation.

Best for: Mid-market to enterprise B2B companies seeking a unified revenue platform that aligns marketing, sales, and RevOps around predictive insights rather than just marketing automation.

Notable edge: 6sense combines intent data, predictive AI, and automated workflows in one platform with learning models that continuously improve without the manual intervention processes necessary with tools like Demandbase. The platform’s decade-plus of AI training enables it to recognize genuine buying signals with precision that newer platforms can’t match and allows you to activate these signals for GTM success. Companies switching from Demandbase often see 32% larger pipeline, 105% bigger deals, and 17% higher win rates.

2. ZoomInfo

ZoomInfo is primarily a high-volume contact and company intelligence platform that supports outreach and account discovery through its extensive database. The platform emphasizes breadth of contact coverage and prospecting workflows over orchestrated account-based campaigns.

Strengths: ZoomInfo provides access to an extensive contact database contacts including emails and direct dial numbers, advanced search filters for building targeted lists, and sales intelligence features that help teams identify decision-makers. The platform offers real-time data enrichment, technographic insights, and Intent data for tracking research activity and for prospecting and marketing. ZoomInfo integrates with major CRM and sales engagement platforms.

Best for: Companies needing broad contact coverage and large SDR teams focused on high-volume traditional cold-calling type prospecting rather than fully orchestrated modern GTM strategies ABM campaigns.

Notable edge: ZoomInfo excels at contact-level discovery and high-volume prospecting, whereas Demandbase focuses more on orchestrated ABM at the account level. If your primary need is finding and reaching individual contacts at scale, ZoomInfo’s database approach may serve you better than Demandbase’s account-first methodology. 6sense offers both capabilities.

3. Rollworks (AdRoll ABM)

Rollworks (now AdRoll ABM) is an account-based marketing platform that focuses on display advertising, while also providing basic ABM functionality such as intent data, and CRM integration for mid-market teams. The platform emphasizes self-service accessibility.

Strengths: Rollworks offers keyword-based intent tracking through proprietary data and a Bombora partnership, Site Traffic Revealer that deanonymizes website visitors using multiple data sources, and Account Spike detection that surfaces surging engagement. The platform provides a native DSP for multi-channel advertising (display, video, CTV, LinkedIn, Google, Facebook), ICP-based targeting with firmographic and technographic filters, and automated audience syncs to advertising platforms. Rollworks integrates with Salesforce and HubSpot for workflow automation.

Best for: Mid-market teams seeking an accessible ABM platform with strong advertising capabilities, particularly those wanting to launch campaigns quickly without enterprise-level complexity.

Notable edge: Rollworks self-service model and lower entry point make it accessible for growing marketing teams.

4. Demandscience (formerly Terminus)

Demandscience is a B2B data and demand generation platform that combines contact intelligence, intent data, and campaign execution services. Unlike pure technology platforms, Demandscience offers both software and managed services for lead generation.

Strengths: Demandscience provides access to a proprietary database of global contacts and companies, first-party topic intent data combined with third-party signals from multiple sources, AI-powered lead scoring and predictive analytics, and data enrichment services that maintain database freshness. The platform offers trigger-based campaigns around job changes, funding rounds, tech adoption, and other buying signals.

Best for: Smaller companies needing turnkey demand generation.

Notable edge: Demandscience differentiates through its hybrid model combining technology platform with managed services. While Demandbase requires teams to build and execute campaigns themselves, Demandscience can provide end-to-end campaign management, making it appealing for teams lacking dedicated ABM resources.

5. Common Room

Common Room is an AI-powered customer intelligence platform that captures buying signals spanning product usage, web activity, social media, community engagement, and open-source contributions. The platform emphasizes person-level intelligence gathered from PLG and social media activity.

Strengths: Common Room automatically captures and unifies buying signals from product usage, website visits, CRM updates, LinkedIn and Twitter engagements, Slack messages, GitHub activity, and community discussions through native integrations. RoomieAI agents automate account research and generate personalized outbound messages based on specific signals and context. Common Room enables workflow automation that triggers simple sequences in sales engagement platforms like Outreach and Salesloft based on buying signals.

Best for: Product-led growth companies and developer-focused businesses needing visibility into product usage, community engagement, and technical signals beyond traditional marketing channels.

Notable edge: Common Room’s specialization in PLG / CLG provides a different picture of the buying committee specific to their target users.

6. Hockeystack

Hockeystack is a B2B Revenue Data Platform that focuses on full funnel-attribution, while also providing marketing, product, and sales data for ABM functionality.

Strengths: Attribution is their strength. They also provide a scoring system which considers first-party website, product usage behavior with third-party intent from G2 and Bombora to deliver an account intent activity score. The platform provides multi-touch attribution across all channels, buyer journey mapping, and account intelligence workflows that trigger CRM updates and audience syncs. AI agents like Odin provide attribution reporting and analysis and Nova offers account prioritization and recommended next action.

Best for: Marketing and RevOps teams needing comprehensive attribution and analytics for reporting, particularly those managing both product-led and sales-led motions.

Notable edge: While Demandbase focuses on orchestration and campaign execution, Hockeystack emphasizes measurement and attribution.

7. Usergems

Usergems is an AI-powered sales intelligence platform that tracks 700+ buying signals with particular emphasis on job changes, hiring patterns, and relationship intelligence. The platform helps teams leverage existing relationships as champions move to new companies.

Strengths: Usergems monitors job changes among past customers, users, and prospects, automatically surfacing warm opportunities as champions move to target accounts. The platform tracks 700+ buying signals including hiring spikes, funding rounds, technology adoption, leadership changes, and product usage patterns.

Best for: Sales teams prioritizing relationship-based selling to former customers and new senior hires, particularly in markets where champion mobility creates expansion opportunities.

Notable edge: Usergems’ focus on job change tracking and relationship intelligence provides a unique tactical angle compared to Demandbase’s broader ABM approach. Usergems is typically more attractive for teams focused specifically on relationship-based pipeline generation.

8. Unify

Unify is built to power “warm outbound” by combining intent signals, AI prospecting, and automated workflows in one system. The platform emphasizes end-to-end automation from signal detection to personalized outreach.

Strengths: Unify monitors 10+ intent sources including website visits), G2 buyer intent, champion job changes, and product usage signals. Automated “Plays” workflows trigger prospecting, contact enrichment, AI-powered research, and email sequencing based on intent signals. AI research agents browse the web, read news, and answer questions about prospects to enable personalized outreach.

Best for: Growth-stage companies wanting an end-to-end system for signal-based outbound without managing multiple point solutions, particularly those emphasizing speed and automation.

Notable edge: While Demandbase requires integration with multiple platforms, Unify is a simple approach to GTM  workflow in one system at a low price point, making it accessible for smaller and less experienced teams.

9. N.Rich

N.Rich is an account-based marketing platform headquartered in Europe that combines intent data, predictive analytics, and programmatic advertising with emphasis on GDPR compliance and European market coverage. The platform operates on a performance-based CPC model rather than platform licensing fees.

Strengths: N.Rich provides first-party intent from website visits and ad engagement plus third-party intent.. N.Rich charges only for engaged impressions rather than all impressions, focusing spend on accounts showing genuine interest. The platform integrates with LinkedIn Ads to generate initial engagement at lower cost before scaling campaigns.

Best for: Mid-market and enterprise companies with a European focus  that requires GDPR-compliant ABM, and teams seeking performance-based advertising pricing rather than platform fees. Not good for the North American market.

Notable edge: The performance-based CPC model means you only pay when target accounts actively engage rather than for wasted impressions.

10. MadKudu (acquired by HGInsights)

MadKudu is a lead scoring platform that uses machine learning to identify high-fit and high-intent prospects primarily through product usage data for a PLG/CLG motion. Unlike full ABM platforms, MadKudu focuses specifically on lead and account scoring to help teams prioritize sales efforts.

Strengths: MadKudu builds scoring through combining Customer Fit (based on firmographic and technographic data) with Likelihood to Buy (based on behavioral and PLG/ intent signals) to assign lead grades. The platform integrates with Salesforce, HubSpot, Marketo, and other systems to automate lead routing, sequence enrollment, and campaign triggers based on scores.

Best for: Product-led growth companies and high-volume inbound businesses needing sophisticated lead qualification without full ABM orchestration, particularly those without data science resources to leverage machine learning.

Notable edge: MadKudu is significantly more affordable than full ABM platforms for teams that primarily need intelligent lead qualification rather than campaign orchestration.

Why are people looking for Demandbase alternatives?

While Demandbase offers ABM capabilities, businesses are increasingly seeking alternatives due to potential challenges with platform complexity, data quality, and the manual effort required to achieve results.

Complexity and steep learning curve

Teams may struggle to navigate and set up Demandbase, especially smaller marketing operations without dedicated ABM resources.

Manual model maintenance requirements

Demandbase’s scoring systems such as Pipeline Predict and Engagio Minutes require constant manual updates, testing and frequent resets, creating extensive ongoing maintenance overhead. Unlike AI-powered platforms that learn and improve automatically, Demandbase demands regular human intervention and resources to maintain accuracy, pulling resources away from strategy and execution.

Limited account identification and matching

Demandbase identifies fewer website visitors compared to alternatives like 6sense, leaving more of your traffic anonymous. This gap means potential missed opportunities to engage high-intent accounts that are actively researching your solutions but remain invisible in your systems.

Unclear ROI and attribution

Teams might also struggle to connect Demandbase activities to revenue outcomes, making it difficult to justify investment and optimize campaigns. Soem users complain the platform’s attribution models fail to demonstrate clear impact on pipeline and closed business, leaving marketing leaders unable to prove value to executives. It might often take several years for companies to establish an effective ABM motion using Demandbase whereas most companies can do the same with 6sense in just a couple of months.

Advertising inefficiencies and high costs

Demandbase’s advertising model consumes large portions of budgets on tech, data, and optimization before actually purchasing media. With contracted CPM rates of $14-16, teams might end up paying significantly more for equivalent reach compared to alternatives. Additionally, Demandbase lacks persona-based targeting, meaning ad spend reaches entire accounts regardless of role relevance, wasting budget on non-buyers. Compare what 6sense would cost you to Demandbase using this calculator.

Weak intent data quality

Demandbase’s approach uses broad “topic” expansion rather than precise keyword tracking, creating  signals that may falsely misidentify buyer interest. Even when you use keywords, Demandbase expands the keyword pool to include more terms to increase volume. But this can also cause loss of context — the opposite of what you need when you are looking for granular intent. This creates noise in your data, making it harder to distinguish genuinely interested accounts from those with tangential or no real buying intent.

Comparing platform approaches: comprehensive vs. specialized

When evaluating Demandbase alternatives, it’s important to understand that these platforms fall into different categories based on scope and price point:

Comprehensive revenue platforms like 6sense provide end-to-end capabilities spanning intent data, predictive analytics, advertising, sales engagement, and attribution. These platforms typically require higher investment but can often replace and consolidate other parts of your tech stack while providing data enrichment to boost ROI of other investments.

Specialized solutions like Usergems (job change tracking), MadKudu (predictive scoring), or N.Rich (ABM advertising) focus on specific capabilities at lower price points, making them attractive for teams with budget constraints.

Data-first platforms like ZoomInfo and Demandscience prioritize contact intelligence and data quality over orchestration features. These solutions work well for teams needing extensive prospect databases and lead generation support rather than sophisticated campaign automation.

Signal aggregation platforms like Common Room and Unify emphasize capturing buying signals from diverse sources and enabling automated action. These platforms appeal to product-led growth companies.

Consider your team size, budget, technical resources, and primary use cases when choosing between comprehensive platforms and specialized alternatives. Many successful organizations combine 6sense’s comprehensive capabilities with specialized tools that excel in specific areas.

Frequently Asked Questions

What makes these alternatives more scalable than Demandbase?

The best alternatives offer better scalability through AI-powered automation, self-learning predictive models, and platforms that reduce manual effort. While Demandbase requires constant manual model maintenance and frequent resets, platforms like 6sense use various types of different learning AI that continuously improve without the need for manual  intervention like Demandbase. 6sense’s Intelligent Workflows and AI Email Agents automate multi-channel campaigns and prospect engagement at scale, eliminating the manual work that limits Demandbase’s effectiveness as teams grow. Additionally, 6sense’s persona-based targeting ensures ad spend scales efficiently by excluding irrelevant audiences, whereas Demandbase targets entire accounts regardless of role relevance.

How do these alternatives handle CRM integration?

Top alternatives integrate seamlessly with popular CRM systems, often with deeper functionality than Demandbase’s implementations. 6sense provides full native integration with Salesforce, HubSpot, and Microsoft Dynamics, including bi-directional data sync, embedded iframes for account insights, and automated field updates based on buying stage changes. Platforms like Common Room, Unify, and Hockeystack also offer real-time CRM syncs with low latency. Specialized tools like Usergems and MadKudu integrate directly into Salesforce and HubSpot workflows to automate lead routing and sequence enrollment based on signals and scores.

Does 6sense offer stronger predictive analytics than these alternatives?

6sense’s predictive analytics are more powerful than other platforms’ approaches which are more correctly characterized as ‘intent activity scoring systems’ than the powerful AI driven models 6sense provides. While alternatives like Demandbase require extensive manual model maintenance and frequent resets, 6sense uses AI-powered learning models trained over more than a decade that continuously improve without human intervention. 6sense processes over 1 trillion B2B buyer signals daily through the Signalverse™, combining proprietary first-party data with third-party intent signals to deliver accurate predictions about which accounts are in-market and ready to buy. The platform’s AI identifies patterns across your entire addressable market, automatically adjusting predictions as buying signals change.

Can I use multiple platforms together?

While technically possible, using multiple platforms simultaneously often creates more problems than benefits. Running parallel platforms leads to data fragmentation, conflicting signals sent to sales teams, duplicated effort, and unclear attribution for results. Organizations attempting this approach can struggle with which platform to trust when insights conflict and end up underutilizing both investments. The better approach is selecting a comprehensive platform like 6sense that unifies intent data, predictive analytics, campaign orchestration, and sales activation in one system. Alternatively, combine 6sense’s comprehensive capabilities with specialized tools that excel in specific niches your primary platform doesn’t fully address, ensuring clear delineation of responsibilities between platforms.

How accurate is 6sense’s intent data compared to these alternatives?

6sense’s intent data combines proprietary sources with partnerships like Bombora, using precise keyword-level tracking rather than broad “topic” expansion that creates false signals. The platform’s decade-plus of AI training enables it to distinguish genuine buying intent from casual research activity with greater accuracy than alternatives. 6sense also identifies 25% more website visitors than platforms like Demandbase, reducing anonymous traffic and providing clearer intelligence about who’s researching your solutions. While specialized platforms like Common Room excel at specific signal types (product usage, community engagement), 6sense delivers the most comprehensive view of buying intent across all channels with superior accuracy driven by continuous machine learning refinement.

Moving beyond Demandbase

If you’re tired of Demandbase’s manual maintenance requirements and unclear ROI, explore how 6sense’s AI-powered platform can transform your account-based strategy. Unlike Demandbase’s scoring systems that require constant manual updates, 6sense delivers predictive insights that continuously improve, helping you identify in-market accounts, engage buyers with AI-powered personalization, and prove marketing’s revenue impact.

6sense differentiates through comprehensive signal processing that goes beyond any single alternative, combining the breadth of platforms like Common Room with the advertising sophistication of N.Rich, the predictive accuracy of MadKudu, and the contact intelligence of ZoomInfo — all powered by AI that has been learning B2B buying patterns for over a decade. This unified approach eliminates the complexity of managing multiple point solutions while delivering superior results.

Companies switching from Demandbase to 6sense report immediate improvements: 32% larger pipelines, 105% bigger deals, and 17% higher win rates.

See 6sense in action. Book a demo to discover how our Revenue Intelligence platform delivers the predictive power, automation, and results that Demandbase promises but fails to provide.