The final day of Breakthrough ‘25 turned the event into a hands-on workshop environment where practitioners shared their proven playbooks and hard-won strategies. From simplified ABM frameworks to advanced Intelligent Workflows, day three delivered the tactical blueprints that revenue teams can implement immediately.
ABM Fast Track: Proven playbooks for pipeline growth
Fast track to pipeline: The simplified ABM playbook
This session broke down ABM into its essential components, showing teams how to launch effective account-based programs without the complexity that often derails implementations. The framework focused on quick wins and scalable processes that deliver results within the first 90 days.
Key insight: Start with your best-fit accounts already showing intent signals, then layer in personalization and orchestration as you prove initial value.
OpenText’s framework for high-precision ABM at scale
OpenText demonstrated how enterprise teams can maintain precision while scaling ABM across hundreds of target accounts. Their approach combines automated intelligence with human insight to deliver personalized experiences that feel custom-built for each account.
Key insight: Precision at scale requires clear segmentation rules and intelligent automation; you can’t manually personalize for every account, but you can systematically deliver relevance.
Malbek achieves capacity using the power of 6 playbook
This advanced session showcased how teams can create “digital twins” of their most successful campaigns and replicate that success across different segments, regions, or products. The approach treats proven campaigns as templates for exponential growth.
Key insight: Your best campaigns contain replicable success patterns. Extract these frameworks and apply them systematically rather than starting from scratch each time.
Going global: Intelligent Workflows for advertising and scalable growth
For teams expanding into new markets or scaling globally, this session provided the blueprint for automated workflows that adapt to different regions while maintaining consistent brand messaging and conversion optimization.
Key insight: Global scale requires local relevance. Use Intelligent Workflows to maintain brand consistency while automatically adapting messaging, timing, and channels for different markets.
Customer use cases
Need proof this approach works? Talk to the people doing it. These revenue leaders shared their strategies at Breakthrough, and they’re building the kind of results that turn heads. Their LinkedIn profiles are linked below; reach out and learn from the teams driving real pipeline growth.
WatchGuard: From one-offs to always-on
WatchGuard transformed from manual, one-off campaigns to always-on intelligent workflows that automatically respond to buyer signals and market changes.
- Stephanie Umana, Senior Account Based Marketing Specialist, WatchGuard Technologies
- Jessica Perkins, Demand Generation Programs Manager, WatchGuard Technologies
Portnox: Signal to scale playbook
Portnox developed a systematic approach for turning 6sense signals into scalable workflows that drive consistent pipeline growth across multiple segments.
- Alastair Winston, Director of Demand Generation, Portnox
Hyland: High-impact omnichannel automation
Hyland automated omnichannel engagement using Email Agents and Intelligent Workflows, creating personalized buyer journeys that scale across their entire market.
- Nicole Fidler, Marketing Operations, Hyland
- Rae-Ann Brygman, Integrated Marketing Manager, Hyland
ScienceLogic: From signal to pipeline
ScienceLogic built an end-to-end system that automatically converts 6sense signals into qualified pipeline, removing manual handoffs and accelerating revenue velocity.
- Connor Wright, Senior Marketing Manager, ScienceLogic
- Arielle Recine, VP, Acquisition Marketing, ScienceLogic
Akamai: Predictive precision
Akamai used predictive analytics to transform their demand generation approach, moving from reactive campaigns to proactive, intelligence-driven strategies that anticipate buyer needs.
- Krista Capece, Marketing Operations Manager, Akamai
- Megan Carnase, Digital Marketing Manager, Akamai
Experian: Small wins, big impact
Experian proved that systematic small improvements can drive significant results, sharing their methodology for continuous optimization that compounds over time.
- Julie Gullion, VP, Integrated Marketing, Experian
- Becky Uribe, Director, Marketing Operations and Demand Generation, Experian
- Jestine Cervera, Director of Business Development, Experian
NVIDIA: Data to deals
NVIDIA demonstrated their sophisticated approach to identifying and engaging entire buying committees, using data science principles to optimize every stage of the customer journey.
- Amie Fritz, Business Intelligence Manager, NVIDIA
- Luke Newquist, Business Intelligence, Revenue Marketing, NVIDIA
CallMiner: Inside-out ABM
CallMiner revolutionized their ABM approach by combining customer health scores from Gainsight with 6sense intelligence, creating unprecedented visibility into account expansion opportunities.
- Alex Robson, Demand Generation, CallMiner
IDEX: From manual to modern
IDEX transformed from manual, one-to-one processes to automated, one-to-many digital approaches using their LAP (listen, act, pivot) framework.
- Christine Ashe, Marketing Manager, IDEX
- Justin Reardon, Inside Sales Manager, IDEX
Socure: Burn the playbook
Socure’s session was designed for teams ready to move beyond standard approaches and create innovative strategies that disrupt their competitive landscape.
- Heather Adams, Head of Revenue Marketing, Socure
Mission: $44M migration campaign
Mission’s migration campaign generated $44M in pipeline by systematically identifying and engaging accounts showing migration intent, demonstrating the power of use-case-specific targeting.
- Dina Otero, VP Demand Generation & Growth, Mission
That’s a wrap!
Day three delivered what today’s revenue teams need most: proven playbooks they can actually use. Not theoretical frameworks or future-state visions, but the tactical blueprints that companies are using to drive real pipeline growth.
For the practitioners who spent three days filling notebooks with ideas, the work starts now. For the leaders who sent their teams, you’re about to see what happens when strategy meets execution. And for everyone who couldn’t make it to Vegas, these aren’t flash-in-the-pan tactics. They’re battle-tested playbooks you can make your own.
Thanks to all who joined us for another amazing Breakthrough event! Session resources will be available by Nov. 17 in the 6sense’s RevCity community for anyone ready to ship the plays that will make real impact.
