Within the 6sense Account In-Market Stages, the Decision stage consists of accounts that are at the prime time to actively engage, they are comparing different options and deciding which one to go with.
An account moving from an earlier stage (Awareness or Consideration) to Decision stage would result in a 6QA.
Accounts in this band are showing significant digital research activity levels across data sources. These account should be treated as mid to bottom of funnel. Most 6sense customers will create ‘air-cover’ type content by product category and deliver while sales engages via the outbound prospecting use case.
