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Account-Based Marketing

Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

October 31, 2022 schedule 1 min By The 6sense Team

Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.

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The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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