Revolutionizing your marketing infrastructure isn’t just a bold move; it’s a necessity for driving unparalleled growth. Just Andela CMO Kelly Wenzel. In this episode, she shares how she rebuilt a neglected website in 90 days, aligned sales and marketing, and navigated a volatile tech landscape to achieve explosive demand and efficiency. Her path forward? She established trust within executive teams, set clear visions, and inspired her entire organization to navigate challenging times. Tune in to learn how her bold strategies and unwavering patience turned potential into performance, proving that effective leadership fuels extraordinary results.
In this episode, you’ll learn:
- The critical steps to revitalize a broken website and turn it into a powerful lead generation tool and driving significant growth.
- The strategic importance of aligning sales and marketing: Learn from Kelly’s experience on laying the groundwork with scoring systems, nurturing campaigns, and fostering collaboration between sales and marketing teams to improve efficiency and meet quarterly goals.
- How to build trust and influence in a leadership role. Understand the key methodologies Kelly used to build trust and align with key stakeholders during Andela’s transformative journey, emphasizing transparency and teamwork to navigate economic and operational challenges.
Jump into the conversation:
06:41 How to develop a playbook for success while assembling the right people and tech.
10:58 What it means to double a team while streamlining process.
17:33 Best practices for collaborating with key stakeholders to drives business transformation.
24:34 How to craft a value message that resonates with your audience.
