Building a marketing function from the ground up is no small feat, especially when the pressure is on to deliver results fast. In this replay episode, Kelly Wenzel, CMO of Andela, shares her experience leading a complete marketing turnaround. From fixing broken processes and re-aligning with sales, Kelly details what it takes to transform a team and achieve success. She also opens up about the challenges of managing executive expectations while keeping her team motivated during a period of intense change.
In this episode, you’ll learn:
- How to rebuild a marketing function from scratch
- Tips for earning trust and leading teams through uncertainty
- The importance of alignment for teams involved in the revenue process
Jump into the conversation:
00:00 Introducing Kelly Wenzel
02:04 Starting a marketing rebuild
06:04 Building the foundation: People, Process, and Infrastructure
11:29 Launching a product under pressure
15:44 Building trust with stakeholders and your team as a new CMO
22:03 Driving change with cross-functional teamwork
