B2B buyers today conduct anonymous research through most of the purchase journey, making it harder than ever for sellers and marketers to generate pipeline and revenue. But when you can identify these hidden signals and uncover accounts showing intent to buy, your team can focus campaigns and outreach on accounts that are in-market for your solutions.
With 6sense and Bombora, you can light up your Dark Funnel™ and proactively target accounts that are showing purchase intent for products or solutions like yours.
All 6sense platform customers get access to both Bombora Company Surge® data as well as 6sense’s powerful intent capabilities, both of which can be used to build dynamic audience segments, inform 6sense’s predictive models, and provide sellers with account insights that help them personalize and time direct outreach.
Bombora intent data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create hyper-targeted audiences.
Leverage Bombora and 6sense data to activate targeted engagement across any channel like display, web personalization, email, chat, and sales engagement.
6sense and Bombora’s intent data are both used as inputs to 6sense’s patented AI-driven predictions for where buyers are in the purchase journey.
6sense and Bombora intent data are provided to sellers via 6sense Sales Insights, which helps reps perfectly time and personalize outreach to prospects.
“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in.
With the combined solution, we’ve increased the number of in-market accounts identified by 15%, seen a 20% increase in accounts converting from the predicted Purchase stage to pipeline opportunity, and increased our lead-to-win rate by 14%, which is game changing.”