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Marketing

Navigating the New-Age B2B Marketing Skills Gap

January 25, 2023 schedule 1 min By Grace Kupczak
In a bright office with white bookshelves, three professionals collaborate at a computer workstation. A woman points at the screen while her colleagues—another woman wearing glasses and a bearded man—lean in to observe.

We recently reported new data uncovered by 2X and 6sense that revealed sector-wide shortages in emerging B2B marketing skills and knowledge (such as new RevTech, intent, AI, account-based, transformation) relative to more mature B2B marketing capabilities (such as demand, content, traditional tactics).

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Grace Kupczak

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