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How Red Hat Uses 6sense to Leverage Sales Development as an ABM Function

Learn form Red Hat as they discuss their experience using 6sense to unify their sales development and marketing strategies. Together, they explain how they prioritize inbound leads according to a prospect’s buying stage and stress the significance of delivering timely and tailored messages to specific target accounts.

Your Speakers

  • Ali Cory-Smith – Manager, Global Market Development
  • Chris Hetzler – Principal Systems Analyst, Marketing Technology & Operations
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The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.